With the enthusiastic conclusion of the Rio Olympics, sports have once again ignited enthusiasm for physical activity worldwide. In the recently published "13th Five-Year Plan for Competitive Sports" by the General Administration of Sport of China, goals such as successfully hosting the Beijing 2022 Winter Olympics and fully promoting the development of winter sports are prominently listed.
The capital market is also very optimistic about the prospects of China's winter sports. At the 8th Investment Beijing Fair held on September 6th, Beijing presented a new batch of 60 projects for investment, including Olympic venues, with a total investment of 275 billion yuan, aiming to attract 195 billion yuan in social capital. It is estimated that the winter sports involved in this Winter Olympics will drive the revenue of related industries to300 billion yuanor more.
At the 2016 ISPO BEIJING Asia Pacific Ski Industry Forum (APSC), Mr. Wu Bin, Chief Strategy Officer of Vanke Group’s Ski Business Unit, released the firstChina Ski Industry White Paperin China, providing data analysis and development forecasts for the current state of China’s ski resorts. On September 22, 2016, at the Second China Ski Industry Development Forum held in the conference center of Qiaobo Ski Resort, Mr. Wu Bin once again mentioned that China has now entered a period of rapid development in the skiing market
*Source: China Ski Industry Development Forum, Presentation Slides by Mr. Wu Bin, Page 5
Although the current number of people participating in skiing nationwide is only 12.5 million, less than 1% of the total population. Over the next five years, the number of ski visits is predicted to grow several times over.
*Source: China Ski Industry Development Forum, Presentation Slides by Mr. Wu Bin, Page 4
Professor Lin Xianpeng, Vice Dean of the School of Management at Beijing Sport University, also provided reference data from the integrated perspective of snow and ice: as of 2015, China’s skiing population was approximately 8.28 million, with the total number of participants in snow and ice sports at around 11.67 million.
*Source: China Ski Industry Development Forum, Presentation Slides by Professor Lin Xianpeng, Page 27
Professor Lin also predicted future consumption in the snow and ice industry: within the next five years, sales of snow and ice products and production equipment are expected to surge.
*Source: China Ski Industry Development Forum, Presentation Slides by Professor Lin Xianpeng, Page 32
The snow and ice consumption industry chain is long, yet China’s snow and ice consumption market is still in its early stages, requiring active participation and cultivation from all relevant parties.
"For China to become a strong winter sports nation, it’s not just about how many gold medals are won at the Winter Olympics. More importantly, it’s about how many people participate in winter sports, how many ski facilities communities can provide, and how many people are willing and able to afford snow and ice activities," said Mr. Wu Bin. He proposed that sustainable development after the initial boom should be a continuous journey toward providing higher-quality services for the two core groups: skiers and ski resorts. After all, this is the foundation for developing the ski consumption market.
*Source: China Ski Industry Development Forum, Presentation Slides by Mr. Wu Bin, Page 69
*Source: China Ski Industry Development Forum, Presentation Slides by Mr. Wu Bin, Page 70
The construction of hardware facilities can be completed in a few years, but cultural development and talent accumulation require a relatively slow process.
Rejecting the bubble, settling down to improve the snow and ice industry requires advancements in finance, technology, market cultivation, service systems, and other areas to strengthen both soft and hard power.
Scheduled to take place from February 15–18, 2017, at the Beijing National Convention Center, ISPO BEIJING — the 13th Asia Outdoor Trade Show and International Exhibition for Mountain and Winter Sports Equipment (ALPITEC CHINA) — as a globally leading trade platform for sporting goods, will spare no effort in promoting the development of China’s winter sports industry.
An old friend of ISPO,Rossignol the group has rarely missed ISPO BEIJING. Its exportbusiness director, Mr. Alan Daniel,said, "Rossignol, as a veteran player in the global skiing industry, sees the Chinese skiing market as still full of opportunities and challenges. We are very eager to integrate more deeply into the Chinese market.And coming to ISPO BEIJING, I felt a strong positive energy throughout the industry."
Mr. Bao Yonglin, General Manager of Beijing Technica Sports Goods Co., Ltd.also said: “At ISPO BEIJING, we old and new friends gather together every year. We hope to better integrate industry resources with ISPO in the future, enabling multi-faceted interaction between international and domestic markets, and better promoting China’s skiing industry.”
FromOAKLEY Global Purchasing Manager Hans Arnesen said: “We bring all our new technologies and products to ISPO BEIJING. OAKLEY is selling well in China, but its full potential has not yet been tapped. That’s why we chose the ISPO BEIJING platform to promote our brand, and the results have been very good.”
So what new moves will ISPO BEIJING 2017 make in the snow and ice industry?
Adhering to a pragmatic and innovative approach, ISPO BEIJING 2017 will focus more on the opportunities and challenges facing China’s snow and ice industry;
The co-located Asia-Pacific Snow Conference (APSC) will invite global experts to share ski resort management experience, analyze the challenges and breakthroughs in China’s skiing industry, making it an annual event that Chinese winter sports professionals cannot afford to miss;
In addition, various industry annual reports—such as the “China Outdoor Products Market Research Report” and the “China Ski Industry White Paper”—will be released on-site during the ISPO BEIJING exhibition.
Co-located with ISPO BEIJING 2017,ALPITEC CHINAthe 9th China International Mountain and Winter Sports Equipment Expo is China’s only B2B international expo for mountain and winter sports equipment. The joint hosting of these two exhibitions will comprehensively cover the entire winter sports industry chain, providing you with the best gateway to the Asian winter sports market.
Here, over 700 outdoor, winter, extreme, running, and sports fashion brands gather
Come to ISPO BEIJING 2017 to discover the right way to engage with professional winter sports
*The PPT content used in this article was created by guests of the “Second China Ski Industry Development Forum.” Please refer to the official post-event version for accuracy, and credit the source when reposting.