On December 14, the “Splendid China, Cultural Xiangxi” 2017 Xiangxi Cultural Tourism New Routes and New Products Launch, jointly organized by the People's Government of Xiangxi Prefecture, the Xiangxi Prefecture Tourism, Hong Kong, Macao, Foreign Affairs and Overseas Chinese Affairs Bureau, the People's Government of Fenghuang County, the People's Government of Guzhang County, Hunan Huaxia Investment Group, and Huateng Travel, was grandly held in Changsha. The event announced the 2017 Xiangxi cultural tourism new routes. At the same time, the “Huateng Travel” platform, jointly developed by Huaxia Investment Group and Tencent’s “Greater Changsha Network,” officially went live. This marks the first smart project in which Tencent’s Greater Changsha Network has participated through resource investment.
Attending the event were Chen Junwen, Vice Chairman of the Standing Committee of the Provincial People's Congress; Ouyang Bin, Vice Chairman of the Provincial CPPCC; Long Jianxiang, Deputy Director of the United Front Work Department of the Provincial Party Committee; Zhou Xiang, Deputy Director of the Provincial Propaganda Department; Wang Chaoxiang, Deputy Director of the Provincial Tourism Development Commission; Xiao Lingzhi, Deputy Director of the Provincial Department of Culture; Xiang Qingping, Vice Governor of the People's Government of Xiangxi Autonomous Prefecture; Tian Ruyong, Deputy County Magistrate of Fenghuang County; Zhang Yanyang, Deputy County Magistrate of Yongshun County; Liang Zhangxing, Deputy County Magistrate of Guzhang County; Zhong Fei, Chairman of Hunan Huaxia Investment Group; as well as representatives from Xiangxi Changhang Rural Bank, Kaiyuan Development Fund, China Construction Bank, Bank of Changsha, and Huaxia Bank. Over 120 travel agencies from within and outside the province, along with mainstream provincial media, also participated in the launch.
Speech by Xiang Qingping, Vice Governor of the People's Government of Xiangxi Prefecture
Speech by Wang Chaoxiang, Deputy Director of the Hunan Provincial Tourism Development Commission
Speech by Zhong Fei, Hunan Provincial People's Congress Representative and Chairman of Huaxia Investment Group
This launch event focused on the Eight Scenic Spots of Phoenix Mountain-Water Tour and the Hongshilin National Geopark, unveiling new routes, new products, and a new platform. Thanks to promotional shoots and exposure from popular TV shows such as Dad, Where Are We Going? Season 4 and Little Actors, the Hongshilin National Geopark has become a hotspot in Xiangxi’s cultural tourism. A variety of leisure, cultural, and entertainment products were launched for the Hongshilin scenic area, including parent-child tours modeled after Dad, Where Are We Going? Season 4, Travel with the Village Chief, Tujia New Year Celebrations, and Starry Sky Tent Camping, all designed to meet the growing market demand for personalized and diverse experiences.
Hongshilin Dad, Where Are We Going? Drama Stills
Hongshilin Little Red Army Summer Camp
The Phoenix Eight Scenic Spots Mountain-Water Tour is a new route that combines both land and water elements to showcase the mountain-water culture of Phoenix. It connects two core tourist destinations—Fenghuang Ancient Town and Huangsigui Ancient Town—and links a series of ancient Miao villages once said to be inhabited by immortals, such as Lahao Stockade, Fenghuang Grand Canyon, and the areas around Heitan Camp by the Wuchou River, Matigu Valley, and Kuzhu Village. It also includes the vibrant Weiyang of prosperous Tang-era Phoenix, offering unique customs and distinctive charm.
Lahao Stockade
Fenghuang Grand Canyon
With the trend of “Internet+,” Xiangxi’s cultural tourism is also moving toward smart solutions. At this launch, the OTA platform Huateng Travel, dedicated to cultural tourism in Greater Xiangxi, officially went online. The platform is jointly developed by Huaxia Investment Group and Tencent’s Greater Changsha Network. In addition to providing tickets to major scenic spots in Greater Xiangxi, nearby hotels, and local agricultural specialties, the platform highlights in-depth travel, themed tours, and customized travel experiences in the region. The event featured interactive online activities, VR demonstrations, and live broadcasts via Tencent and Huajiao, which brought the atmosphere to a climax, with over 1.2 million people participating online.
Huateng Travel Launch Ceremony
The “Huatengyou” platform is Tencent’s Greater Changsha Network’s first smart project involving resource investment. As Hunan’s largest lifestyle-focused online open platform and an extension of Tencent Group in the Hunan region, Tencent’s Greater Changsha Network has, through mature platforms such as websites, community forums, WeChat, mobile QQ, and street views, created a number of mobile industry benchmarks including Changsha Huanghua International Airport, Changsha Traffic Police, Zhonghuilv, and Xianjiali Shou. It has planted the seeds of Tencent’s Internet+ across multiple sectors in Hunan. Tencent’s Greater Changsha Network also hopes to leverage this platform to unite more forces in jointly boosting the development of tourism in Greater Xiangxi and even the entire province of Hunan.
Various travel agencies sign new product cooperation agreements with Huaxia Group
