Jack WolfskinNew Product Preview Event Held in Full Swing
2017Year1Month19Day, Beijing — At the start of the new year, the German professional outdoor sports brand JackWolfskin held a new product preview event in Beijing’s Sanlitun D.space. JackWolfskin China CEO Frédéric GUIRAL de...Jack WolfskinJackWolfskinD.spaceheld a new product preview event.Jack WolfskinJackWolfskin ChinaCEO Frédéric GUIRAL de HAASandJack Wolfskinthe JackWolfskin Product Director, along with nearly50media outlets and outdoor enthusiasts, gathered to appreciate the new arrivals and witness the brand’s fresh start for the new season. Founded in1981, theJack WolfskinJackWolfskin brand has always upheld the philosophy that:“Outdoor activities should be fun, and products should help users enjoy a comfortable outdoor experience.” It has offered many impressive outdoor products to Chinese consumers.
In addition,Jack
WolfskinJack Wolfskin’sTEXAPOREfamily has welcomed new members.TEXAPOREis a fabric product line independently developed by Jack Wolfskin, characterized by100%waterproofing and breathability.TEXAPOREThrough different weaving methods and techniques, the family products offer varying functionalities and comfort levels. The newly added members include theHigh PerformanceHigh-Performance Series, designed for extreme conditions—lightweight, waterproof, and highly breathable—and theDaily
WearSeries, suitable for everyday wear—lightweight, stylish, waterproof, quick-drying, and non-stuffy.High PerformanceThe High-Performance Series includes functional jackets, warm layers, high-volume backpacks, and hiking shoes, making it an ideal combination for unpredictable weather during early spring or late autumn outings. Meanwhile,Daily Wearthe Series offers a variety of options such as quick-dry jackets, windbreakers, vests, and shoes, perfectly matching your vibrant mood during the colorful spring and summer seasons.
This season’sJack
WolfskinJack Wolfskin footwear continues to feature the brand’s unique GermanFaguslasts design, which perfectly cradles the heel while providing the forefoot and toes with appropriate width and height, ensuring ample room for movement during walking, running, and jumping. A comfortable pair of Jack Wolfskin outdoor shoes is the basic guarantee for an enjoyable journey.
AboutJack Wolfskin
the renowned German outdoor brand1981Jack Wolfskin, founded inJack Wolfskinthe year1981, has from the beginning specialized in producing professional clothing, gear, accessories, and footwear for outdoor sports, leisure, and travel. Its products are celebrated across Europe for their distinctive designs and superior quality.Jack WolfskinJack Wolfskinfirmly believes that outdoor activities should be fun, and its products are designed to help users enjoy a comfortable outdoor experience.
Jack WolfskinJack Wolfskinis headquartered in Idstein (TaunusIdstein ), located in the Taunus region (IdsteinTaunus ) of Germany. As a leading brand in the European outdoor market and the largest distributor in Germany’s sporting goods retail industry,Jack WolfskinJack WolfskinWith its outstanding innovation capabilities, product philosophy based on quality and customer needs, market-leading product lines and sales strategies, as well as continuous investment in brand image, it has achieved success.
Jack WolfskinJack Wolfskin has consistently invested heavily in product research and development, committed to pioneering new production methods and fabrics to create flexible, versatile, and people-oriented products. The starting point of product R&D is to uphold three key characteristics: adaptability to weather conditions, high breathability, and wearing comfort. The products not only deliver exceptional functionality but also feature a stylish design. Additionally,Jack WolfskinJack Wolfskin has independently developed a special material that is waterproof, windproof, and breathable.-TEXAPOREHigh-density woven fabrics incorporate various high-tech processes, and their outstanding functionality and excellent comfort provide outdoor enthusiasts with the most considerate equipment and comprehensive protection. In the “Mountain Hiking” series, the climbing jackets showcase a newly developed breathable ventilation system through storm flaps and adjustable vents. Newly added breathable zippers at the sleeve fronts and back also enhance the jacket’s breathability. By adjusting the degree of zipper and vent flap opening, users can flexibly regulate the internal temperature and humidity of the jacket according to personal preference and weather conditions. Besides,Jack Wolfskinthe equipment products developed by Jack Wolfskin are also highly creative. Many product components are interchangeable and can be used in combination with one another. The more flexible product design allows users to select configurations based on different travel requirements. Specially developed footwear fully meets the stringent demands of activities such as alpine climbing, hiking, and trekking. The climbing shoe models are designed specifically for alpine climbers who value technical equipment, and they can be equipped with universal accessories such as crampons and speed lugs.Jack WolfskinJack Wolfskin also continuously introduces new shoe styles to elevate the outdoor experience.
Currently, Jack Wolfskin products can be purchased in many outdoor specialty stores and sporting goods shopsJack
Wolfskinaround the world. Its presence spans Germany, Switzerland, Austria, the United Kingdom, Belgium, Norway, Sweden, Denmark, Iceland, Eastern European countries, as well as Japan and South Korea.Jack WolfskinWith its professional products and successful brand image, Jack Wolfskin has gained the favor of outdoor enthusiasts internationally.
Jack WolfskinJack Wolfskin has come to China, hoping to help more people venture outdoors and easily enjoy the boundless pleasures of nature.