By Zhuobeiluoxiang
Recently, the term "四海八荒" (Four Seas and Eight Desolations) has become widely popular across the country thanks to the hit drama *Eternal Love*, where the peach grove's towering trees and the crimson city’s loyal heart have thus become classic symbols of classical elegance. Having searched the Four Seas and Eight Desolations, only the loyalty of the towering trees is beyond betrayal.
Some netizens even composed classical literary phrases based on the characters “乔” (Qiao) and “丹” (Dan), showing unique ingenuity: there is the sentimental “Little Qiao adorns her mirror, rouge-stained fingers gazing eastward, sending thoughts afar,” as well as the historical reflection in “Towering trees speak with the Cloud Lord, a crimson-crowned one crossing the lonely moon,” all rich in refined charm.
As a national brand, Qiaodan Sports, whose name coincidentally embeds the core imagery of “loyal-hearted towering trees,” has also begun leveraging its brand influence to search for figures embodying “Qiaodan” across the Four Seas and Eight Desolations—from celebrity Li Qiaodan to ordinary you and me—everyone is a potential recruit.
In the view of Qiaodan Sports, the concept of “Qiaodan” carries too many shadows of Chinese culture. The character “Qiao” implies the tall and upright nature of trees, while “Dan” conveys sincerity, vitality, and beauty. Together, “Qiaodan” forms a richly expressive and principled image in Chinese culture: a man who is valiant and upright, a woman who is sincere and beautiful. This is also an ideal that Qiaodan Sports has always upheld—providing the best sports experience for urban men and women who love sports.
Searching for people related to “Qiaodan” across the Four Seas and Eight Desolations is also a grand gift that the Qiaodan brand offers in March.
According to the introduction, in this event, any consumer with the characters “Qiao” or “Dan” in their name can receive a special gift from Qiaodan Sports, including discount coupons, cash vouchers, Xiaomi wristbands, and more. Qiaodan Sports offers not only tangible benefits but also a spiritual and cultural depth to China’s “Qiaodans.”
Qiaodan Sports is a brand from Fujian, China. Over the past 17 years since its establishment, it has consistently repaid its vast Chinese consumers with heartfelt loyalty. Qiaodan Sports invested 10 million yuan to co-establish the “Project Hope · Qiaodan Happy Sports Fund” with the China Youth Development Foundation, providing sports equipment to over 100 Hope Primary Schools and building “Happy Sports Fields,” hoping that they will grow strong like towering trees, with loyal and sincere hearts.
In the eyes of Qiaodan, having searched the Four Seas and Eight Desolations, only the loyalty of the towering trees is beyond betrayal.