On March 31, 2017, the 12th Asia Hotel Forum Annual Conference and China Hotel Starlight Awards Ceremony were grandly held in Shanghai. The brand-new mid-range hotel chain brand “Hotel H” under the Hanyue Hotel Group stood out among numerous industry competitors and was awarded the title of “China’s Most Promising Hotel Brand.”
It is reported that this year’s Starlight Awards attracted over 400 media outlets from both inside and outside the industry, including television, online platforms, newspapers, and magazines, to conduct evaluations and reporting. Nearly 800 top hotel managers, entrepreneurs, investors, and influential industry leaders from around the world were invited to engage in industry discussions and serve as judges. The Hanyue Hotel Group, upholding the mission of creating multidimensional spaces for business travel life, targets small and medium-sized enterprises (and their owners) as its core users. The brand emphasizes ultra-extreme experiences, diverse spaces, strong community relationships, and high-value-added services, and has been regarded by many industry insiders as a bellwether for industry development.
Photo: Mr. Han Yue, Chairman of the Hanyue Group
The Hanyue Hotel Group has now established a tripartite core business structure encompassing hotel decoration, hotel management, and hotel investment. Its business model is evolving from traditional room sales to space operations and experience-based marketing, and from basic services to value-added and community-oriented services. Within three years, the Hanyue Hotel Group plans to open at least 200 Hotel H locations in major and medium-sized cities across the country, aiming to join the ranks of well-known domestic mid-range hotel chains. Winning this honor at the Starlight Awards is truly well-deserved.