Twelve outstanding zodiac travelers gathered in Shenyang on April 22nd to explore the vibrant spring spots across Liaoning and uncover its distinctive charm. In the most beautiful month of April, during this prime season of spring, the travelers fully leveraged their social media influence to simultaneously share the rich spring vibes of Liaoning via Weibo and WeChat.
Jinzhou Liaoshen Campaign Memorial Hall Photo by Zi Jing
Jinzhou BBQ Photo by Cat’s Tea
After the event, an online brand feature was compiled. Relying on the multi-platform and multi-channel reach of destination integrated marketing expert Lvmama Travel Network and the traveler influencers’ own media platforms, the content was further disseminated in a richer and more impactful way. This helped to further promote the brand image of “Enjoy Liaoning – A Trip Worth Every Moment.”
Chaoyang Bird Fossil National Geopark Photo by Nyima Tsering
Chaoyang Bird Fossil National Geopark Photo by Nyima Tsering
It is understood that the “Zodiac Travelers · Discover the Unique Beauty of Liaoning” series of brand events, under the care of the Liaoning Provincial Tourism Development Commission, has successfully held two previous shoots: “Autumn Fairy Tale” and “Winter Love Song,” which have deeply impressed audiences with the charm of Liaoning in autumn and winter. The warmth of Liaoning’s spring concludes amidst the lush spring scenery. Let us now look forward to the “Summer Carnival,” where we can follow the coastline, enjoy the sea breeze, and drift into the dreams of Liaoning’s summer.