During the Two Sessions, one term frequently appeared in public discourse — “Created in China with Wisdom.”
There was a time when you brought back souvenirs from abroad for family and friends, only to find they were made in China, and you felt like you had taken a fake trip overseas;
There was a time when “Chinese zhì (wisdom) creation” first brought to mind “Made in China”;
There was a time when Chinese-made = large quantity = cheap = poor quality.
But now,China’s “Wisdom”Creation= High Quality + High Cost-Performance. With outstanding design and manufacturing craftsmanship, it delivers smarter and more reliable products, providing users with a world-class experience.
Focusing on Experience, Exploring Innovation
On January 5, 2017, U.S. West Coast time, CES — the bellwether of the consumer electronics industry — officially kicked off. Shenzhen AfterShokz Technology, already well-known in the fields of running and outdoor sports,Shenzhen AfterShokz Technologywas attending the event for the fifth time.
At CES 2017, AfterShokz showcased its highly acclaimed bone conduction Bluetooth headphones, the Trekz Titanium and Trekz mini, along with the newly released wired bone conduction headphone model, the Sportz Ti.
Trekz TitaniumThese models have been both critically praised and commercially successful over the past year, creating a legendary reputation with sustained popularity.Trekz miniThe Sportz Ti inherits all the advanced features of its predecessor while shortening the titanium alloy behind-the-neck frame from 18.7 cm to 14 cm and reducing the weight from 36 g to 34 g, offeringa lighter, more comfortable fit and new color options,winning over even more female users.
Sportz TiThis is a new model that transplants the technology of the Trekz Titanium into a wired headphone. It also uses ultra-elastic titanium alloy behind-the-neck frames, is extremely lightweight, and has moved the battery and circuit components to a battery box near the plug.The headphone’s head-worn portion weighs only 20 g,making it especially suitable for users with strict weight requirements.
In a Huffington Post column titled “The Best Audio Gear of 2017” by columnist Rabbi Jason Miller, the bone conduction headphone brand AfterShokz stood out among big names like B&O. The Sportz Ti was the only bone conduction audio product listed among the “Best of 2017” across all categories. The Huffington Post listed the Sportz Ti alongside Dash, Jaybird, B&O, and Plantronics as one of the best audio products of 2017, which is sufficient proof that the Chinese brand AfterShokz has secured an extremely rare foothold in the audio product field largely dominated by foreign giants.
As early as CES 2012, AfterShokz launched its first-generation sports bone conduction headphones, the Sportz, officially making its debut in the consumer market, which immediately caused a sensation. Major media outlets gave it extensive coverage, and The Wall Street Journal even dedicated a special section to report on this product that could completely transform the human auditory experience.
In the Internet+ Era, User Experience Still Comes First
Not long ago, the so-called Internet mindset was prevalent in the industry. Product displays and transactions were all done online, and the fast, simplified experience led many to believe this was the business model of the future. But last year, the success of OPPO and Vivo made many rethink: can fast and simple experiences combined with great value satisfy all user needs? Especially now, with all kinds of “black technologies” emerging one after another,user experience is even more essential to better perceive the infinite charm of technology.
After a period of market cultivation and strong word-of-mouth from core users, AfterShokz bone conduction headphones have planted the seed of “black technology” in many people’s minds. To allow more users to experience the unique feel of bone conduction headphones, AfterShokz has also spared no effort in expanding its offline channels. Recently,AfterShokz announced that it has officially begun collaboration with the leading domestic retailer, Hongtu Brookstone.Going forward, users in East China will be able to seamlessly experience the charm of AfterShokz bone conduction headphones at the "Hongtu Brookstone" chain stores opened in cities such as Shanghai, Nanjing, and Yangzhou.
Manufacturing, smart manufacturing, and quality manufacturing — the three-in-one approach.
In the broader external environment,to win over consumers, companies should balance both "quality manufacturing" and "smart manufacturing."Quality manufacturing is the foundation of smart manufacturing, but smart manufacturing, in turn, strongly ensures quality manufacturing. In this regard, every brand aspiring to elevate China's manufacturing standards must give full attention to both aspects. Take AfterShokz, for example — while maintaining its intelligent edge, it continues to enhance product quality.
The third industrial revolution, centered on the digitalization and intelligence of manufacturing, is about to arrive. The old image of "Made in China" — which started with processing trade, paid a heavy price in resource and environmental overconsumption, relied on cheap labor, and lacked core technology and independent brands — is fading away."Created in China" will become the new calling card for China’s manufacturing industry as it transitions from big to strong, achieves leapfrog development, and ranks among the world’s leaders in innovation and comprehensive competitiveness.
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Seeing is believing.
AfterShokz
2017 Asia Outdoor Exhibition, Hall 5, Running Zone
We’re waiting for you.
As "Created in China" gradually rises,
the Asia Outdoor Exhibition is ready to provide such a platform:
Let your brilliance shine through.
June 29 – July 2
Come to the Nanjing International Expo Center to see more outstanding brands.