Take domestictrail runningraces, for example:
VibramTNF100 Beijing International Trail Challenge”, among other influential events such as the Kelon Rock Around Siguniang Mountain Ultra Trail, the VASQUE West Lake Mountain Race in Hangzhou, and the Xuanzang’s Journey 800 Li Sands Extreme Race... Most well-known and impactful races not only require the planning of professional teams and perfect natural conditions to succeed,but strong brand backing is also a powerful boost that helps races reach their “career peak.”
Yet
,
TO Brand—there is no more vivid or target-audience-relevantbrand marketingstrategy than a race. A competition can provide a brand with the most direct product feedback and the most targeted brand promotion, thereby achieving optimal branding results.
TO events, backed by brands that share the same vision and possess strong financial resources, are like teaming up with a tasteful and wealthy sponsor: not onlycan the quality of the event be significantly elevated, but its visibility will also become intertwined with the brand,a true case of “achieving both fame and profit.”
The Realistic Side B
As a brand, in the face of the numerous domestic running events that have sprung up “like a spring breeze overnight” over the past two years, how to identify and selectthe most compatible and high-quality boutique events with superior running groupsdirectly determinesthe level of brand sales conversion rateand the effectiveness of brand marketing.
As an event, it is crucial from the outset to accurately define your positioning, attract running groups and professional audiences, and create a high-quality competition. Once you have gained a certain level of recognition, how to choose the brand or capital that best matches you becomes key—after all, the current reality is that events oftenlack a stable, long-term brand sponsorship.
WOW, here it comes!
2017 Asia Outdoor Exhibition [Running Zone]
has added a “Event Resource Matching Session”:
For events, it gathers high-quality running groups, influential runners, and professional brands to assist with industry promotion both online and offline at the exhibition;
For brands, it helps find high-quality event resources, running group resources, running retail store resources, etc., to enable brands to achieve precise marketing.
Solve “real-world” problems and achieve the best “ideal” results!
Brands:As of now, the brands that have registered to participate in the 2017 Asia Outdoor Exhibition [Running Zone] include:AfterShokz Shokz, Anita, Balega, Body Glide, CEP, DUVEIL, Feetures, FlipBelt, GU, HAD, HALO, Headsweats, Hydaway, Julbo, LUNA, MICO, Nathan, OS1str PointTXG, Tecnica, Uglow, Yvette, Zensah, 361° and more.
Media:Aifenran, 42trip, Codoon APP, Hupu Running, Lai Paoba, MattSport, Runner’s Say, Runner’s Gear, Yipao.net, Joyrun Circle, Zuiku(listed in alphabetical order, no particular ranking) and other professional running media will provide comprehensive coverage of the exhibition.
Standard Activities:In addition,the Running Showroom and the Asian Outdoor Industry Awards – Running Products Winning Zoneand other traditional running-themed activities will also continue.
In addition to the newly launched [Sports Resources Matchmaking Event] this time,
what other big highlights does the running zone have in store? Stay tuned!
(Exhibition contact: Fan Ling
Contact: T-025-66922642; E-lisafan@nfexpo.com)