Recently, the "Encounter Fukuoka 0?Feeling 8 Tastes" travel promotion, hosted by Fukuoka City’s Economic, Tourism, and Cultural Bureau, was introduced at events held in Beijing, Shanghai, and Guangzhou. These bustling metropolises are home to Japan’s cultural hubs, commercial centers, and major transportation hubs, and also boast vibrant Chinese communities and authentic Japanese culture experiences, making them some of the most energetic cities in Japan. At the events, the thoughtfully designed presentation content and richly diverse interactive sessions offered attendees a unique and multifaceted experience.
Explore Fukuoka’s cuisine with the "Lonely Gourmet"
There are no shortage of Japanese dramas centered around food, but none are as popular as "The Lonely Gourmet," whose sixth season is currently airing. During the salon event, Fukuoka City’s Economic, Tourism, and Cultural Bureau took inspiration from "The Lonely Gourmet" by showcasing a variety of Fukuoka’s culinary delights. The delicate pastries not only provided guests with a delightful taste experience but also allowed them to appreciate the unique charm of Fukuoka’s cuisine. Fukuoka is famed for its strawberries, known as the “King of Sweetness,” which are deliciously sweet and can be enjoyed fresh or in a variety of desserts. In addition to exquisite Japanese sweets, visitors to Fukuoka can also sample fresh oysters—specially supplied to Michelin restaurants in Hong Kong—as well as local specialties like beef offal hot pot, chicken sukiyaki hot pot, and authentic Hakata ramen.
Discover the “land blessed by wind and water” scattered like stars
With its natural scenery and ancient temples, Fukuoka boasts numerous scenic spots and historic sites. Among the most popular tourist attractions in recent years is the so-called “land blessed by wind and water.” In this modern, bustling city filled with high-rise buildings, there are many historic shrines and temples scattered throughout. Sumiyoshi Shrine, Kashii Shrine… These ancient shrines and temples, spread across Fukuoka, have long been regarded by locals as sacred places for prayer and blessings, and these are what are referred to as the “land blessed by wind and water.”
In addition to these ancient shrines and temples, Shikanoshima Island in Fukuoka is also known as a “land blessed by wind and water,” rich in vast natural beauty. Shikanoshima is connected to Kyushu Island by a sandbank known as “Nakasu” or “Sea in the Middle Road.” Lined with greenery and floral carpets, Shikanoshima is a resort destination where you can enjoy the sea and nature. The Genkai Sea to the north and Hakata Bay to the south showcase different facets of the ocean. For busy modern individuals, immersing oneself in such naturally blessed surroundings to relax and reflect is an experience that the “land blessed by wind and water” in Fukuoka simply cannot be missed.
Hand-paint a Hakata doll and experience the spirit of Japanese craftsmanship
When it comes to Fukuoka’s culture, one must mention Hakata dolls. With a history of over 400 years, Hakata dolls are one of Japan’s representative crafts and were designated as a national traditional craft by the Japanese government in 1976. At the salon event, Fukuoka City’s Economic, Tourism, and Cultural Bureau brought along unpainted Hakata doll bases, and staff dressed in traditional Japanese kimonos guided attendees in painting their own dolls, offering a hands-on experience of Fukuoka’s traditional charm. Each plain doll, after being carefully painted, blossomed with unique colors, adding a lively atmosphere to the event.
Experiential travel has always been a unique highlight of visiting Fukuoka. Travel should not just be about superficial sightseeing, but about immersing oneself deeply in the local culture and experiencing every facet of a city firsthand. In Fukuoka, you can easily find a quaint little shop and, under the guidance of skilled Japanese artisans, hand-paint your very own unique Hakata doll or lantern. What Fukuoka offers to visitors is precisely this kind of in-depth travel experience—one that connects you spiritually with the city and truly captures the joy of traveling.
Tailored itineraries to meet personalized needs
After enjoying the local cuisine, taking in the sights, and fully experiencing the many charms of Fukuoka, the city also thoughtfully presented a set of personalized travel itineraries for attendees. These are designed to showcase Fukuoka’s distinctive food, scenery, and experiential activities to every visitor within a three-day period.
In recent years, a trend of “flying abroad for a weekend” has emerged in China. Whether it’s young fashionistas or middle-class families with a certain level of financial stability, the goal is to make their weekends unique and tasteful. And Japan, just a narrow sea away from China, is the top choice for Chinese travelers. With its beautiful natural landscapes, classic streetscapes, and bustling fashion shopping districts, Fukuoka—a city that encapsulates the essence of Japan—fully meets all the needs of those looking for a perfect weekend getaway.
Fukuoka is a wonderful city worth savoring and returning to again and again. There is still so much more to discover and experience. This most vibrant city in Japan’s Kyushu region is waiting for people to continually uncover its endless colors.