Sweltering summer—the month ofJune’s end —, located in Foshan City,Free Deer Outdoor ProductsCo., Ltd.participated for the third time in the“Asia Outdoor Products Exhibition”held in Nanjing.Different from the previous two editions, this time Free Deer presented a custom exhibition booth filled with fashion flair. The exhibitionbeganon the 29thonthe morning ofthe 29thwith a grand openingat the Nanjing International Expo Center,and Free Deer's booth was locatedin Hall 4, Booth 2720. Throughat thisexhibition,it markedthe Free Deer brandas having established a milestone of profound significancein the field of binoculars,laying a solid foundation for future broader development ofoutdoor productmarketing models.
On the day of the event, the venue waspacked with people,Frontier Deer binoculars showcased four major series—educational, leisure, exploration, and astronomy—with over 50 products on display. The event also introduced numerous new models, including from the educational series: S2 Active monocular and binoculars, S3 MicroView monocular; from the leisure series: T1 AiLuKang monocular, T3 BraveWide-angle binoculars, T4 General’s Eye Porro binoculars, T6 Enchanting Vermilion Bird birdwatching monocular; and from the exploration series: D1 SmartZoom variable-zoom binoculars, D3 Carnival ED binoculars, D6 Pathfinder rangefinder, and more.At the exhibition,numerousvisitorsexpressed theirsupport and interestin the Frontier Deer binoculars brand.
According toZhou Hong, General Manager of Frontier Deer,the original vision behind the Frontier Deer brandwasto make outdoor activities a better experience.Frontier Deerhopes to conveythe philosophy of "loving nature and immersing oneself in nature" to users. They define "Frontier Deer" as a lifestyle and aim to encourage more people and families to spend more time in nature through this medium, to explore the wonderful world outside, and to experience life and the joy brought by love and companionship in the process. That’s why concepts like "freedom, passion, life, and companionship" are integrated into their products.
As an outstanding domestic binoculars brand, how does Frontier Deer strike a balance between affordability and high quality?Here’s how General Manager Zhou responded:The current domestic consumer environment is undergoing significant upgrading. The new generation of consumers doesn’t necessarily want something more expensive, but rather a high-quality product at a reasonable price—this is proven by the success of models like Xiaomi, MINISO, and NetEase Yanxuan in recent years. We see this as a trend, so while ensuring the high quality of Frontier Deer products, we set our prices at relatively reasonable and affordable levels. We believe that"a good life really doesn’t have to be expensive."
With more and more people in China embracing outdoor lifestyles,what are Frontier Deer’s plans and strategies for the future of the domestic outdoor binoculars market?What are the future layout and strategic plans for the domestic outdoor telescope market?Here’s how General Manager Zhou explained it:More and more people are enjoying outdoor activities. In fact, many young people today are much more active than we might imagine—they love nature, enjoy going out to see the world, traveling to different places, and experiencing life. Whether in terms of brand strategy or product design, we’ve made many attempts toward a route that is younger, more fashionable, and smarter. This is what we’re doing now and will continue to pursue in the future. For example, to createa "super symbol and IP" for Frontier Deer, we invited the renowned Chinese illustration artist and famous designer Mr. Wang Yunfei to design a...Exclusively belonging tothe free-spirited “deer” of the “Free Deer” brand. Moving forward, we will also develop a series of Free Deer-themed emojis and marketing campaigns to enhance interaction with our users. Our goal is to build the Free Deer brand into a lifestyle, not just a telescope brand — this is the direction we are striving for.
During this Asia Outdoor Exhibition, Free Deer has also launched a series of promotional activities. During the exhibition period, that isfrom 13:00 to 17:00 on July 1st, internet celebrity He Xiaobao will live stream on Huajiao at the Free Deer booth. At the same time, the Free Deer flagship store on JD.com will also broadcast the live stream simultaneously. During the live stream, anyone who purchases designated products from the Free Deer JD store will receive an outdoor water bottle worth 20 RMB for free, plus a 20 RMB voucher. When purchasing designated products, Free Deer will also randomly deduct 20 RMB. There will be a “Shake to Win Red Packet” event every hour, and during the live stream there will also be a Q&A session where participants can win telescopes. Friends who want to watch a beauty live stream, grab cash red packets, or enter the telescope raffle can search for ID: 24440417 on the Huajiao live streaming platform to join in.
This eventhas elevated theFree Deer brandto new heights. WiththeAsia Outdoor Exhibition taking place,Free Deer will start fromthe stage where dreams begin, pursuing thestarting point offreedom and moving towards even higher and farther peaks. Free Deerstarts withthe pursuit of a free life, setting offfrom the heart,to allow moreyoung people who love freedomandnaturetoenjoy a free outdoor lifestyle.
Free Deer--- See the world with you.
