“Loyal Fans Unite Stars Shine Over the Desert” —5Month20Date, a large-scale gathering of Subaru enthusiasts took place in the Kubuqi Desert, Inner Mongolia. More than a thousand Subaru owners and fans drove300vehicles from all over the country to gather in the northwestern desert. At this exclusive event for enthusiasts, staff from Subaru (China) Co., Ltd., Forest China, the United Nations “Save the Earth” Green Team, as well as media representatives, joined together to participate in a public welfare forest conservation activity at the United Nations Save the Earth Green Team Ecological Forest. This event combined Subaru’s fifth season of the “31Forests Star Journey” with desert greening efforts. The exclusive gathering, which merged the joy of adventure with meaningful environmental action, left an unforgettable impression on Subaru fans and far exceeded expectations.
Putting Public Welfare First
Choosing a car is not just about selecting a means of transportation, but rather choosing a partner, a companion; endorsing a brand is not only an affirmation of its quality and service, but also a resonance in values and philosophy. A shared belief brought everyone together for this event. They are passionate about life, brave in exploring the unknown and taking on challenges, while also cherishing their families and actively supporting social causes. From its inception, Subaru has remained committed to providing all users with a driving experience that is “safe and joyful,” striving for high vehicle safety and performance to ensure drivers feel secure and confident on the road. Additionally, Subaru regularly organizes various events, including owner gatherings, creating platforms for communication and opening up more exciting lifestyles and sources of enjoyment. This Subaru owner gathering included not only experiences of driving through the northwestern desert and enjoying off-road control and outdoor fun, but also public welfare activities tied to Subaru’s fifth season of the “31Forests Star Journey,” allowing Subaru fans to enjoy driving while also participating in meaningful public welfare efforts.
Stars Shine Over Kubuqi On the first day of the event, after assembling, the enthusiasts drove a convoy composed of various Subaru models, resembling a magnificent dragon as they headed towards Longtouguai, located in the eastern hinterland of the Kubuqi Desert. Along the way, Subaru vehicles, with their powerful performance, stable handling, and excellent off-road capability, easily conquered the sandy terrain, giving many owners an exciting first taste of driving in the desert. The organizers also arranged for a helicopter to escort the convoy, creating a highly ceremonial and spectacular scene that filled many owners with a deep sense of pride. Upon arriving at Longtouguai, the group first participated in the public welfare donation ceremony for Subaru’s “31Forests Star Journey,” witnessing Subaru’s generous contribution of10million yuan in public welfare funds to support the greening project in the Kubuqi Desert and aid China’s efforts in combating desertification and ecological protection. Afterwards, participants also took part in the adoption of trees in the ecological forest, leaving heartfelt messages on the saplings they adopted, rooting their green dreams in the vast sands of Kubuqi. They also attended a professional lecture on desert greening and experienced the challenges of sandland forest conservation firsthand through a tree-guarding competition. In the evening, the much-anticipated campfire party brought all the enthusiasts together. Amidst the vibrant performances of traditional Mongolian song and dance, they shared their travel dreams and expressed their wishes to help green their homeland. The warm and lively atmosphere brought the evening to a climax, marking a perfect end to the day’s activities.