(2017Year7Month5Day, Shanghai)—— Rock climbing, diving, skiing, kayaking, trail running, yoga, skateboarding……
When people talk about sports today, they’re talking about these. The field is becoming more segmented and professional, and individual choices are increasingly diverse. This is a far cry from what it was a decade ago. Luo Jie, Secretary-General of the China Sporting Goods Industry Federation, sees this trend and refers to it as a new“Golden Decade”for the sports industry.
Luo Jie explains,“Previously, the sports consumer goods market was relatively limited, and the public generally used whatever was available—whatever was produced, they used. But now, as consumers’ demands and understanding of sports continue to grow, they are seeking more variety, professionalism, and specialization in their sporting activities, which has given rise to and strengthened more niche and specialized markets.”.
7Month6-8Day, theglobal multi-category sports goods trade platformISPO SHANGHAI——Asia (Summer) Sporting Goods and Fashion Exporesponded to this trend. The exhibition covered various types of brands and exhibitors, including fitness and yoga, sports fashion, mountain skiing, and water sports. They came from over10countries and regions, with572exhibitors and668well-known domestic and international brands.ISPOAs one of the most influential and professional outdoor exhibitions in the industry, this edition of the expo saw a breakthrough increase in attendance. The attendees included professionals from multiple categories and channels such as outdoor, water sports, fitness, running, extreme sports, fashion trends, and sports electronics, with a significant number of overseas professional buyers participating.ISPO SHANGHAIIts parent company, Messe München Group, is one of the world’s leading exhibition companies, organizing more than40large-scale international expos globally each year, with over3exhibitors and more than200visitors. All expos held by the group, includingISPOSHANGHAI, have obtainedFKMaccreditation, meaning that the numbers of exhibitors, visitors, and exhibition space all meet the unified standards set by the independent exhibition statistics regulatory bodyFKMand have passed its independent review.
“Second-generation outdoor enthusiasts”The era has arrived, where you can enjoy whatever activities you desire.
Many of those who started engaging in outdoor activities a decade ago now have children. Unlike their parents, these kids have grown up immersed in an outdoor sports environment from the very beginning. According to the "2017-2022China Sporting Goods Industry Development Prospects and Investment Strategy Planning Analysis Report" released by Forward Industry Research Institute, the children's outdoor market is experiencing40%market growth. More and more children are entering the world of sports, and compared to their parents' generation, they also face a wider variety of choices.
ThisISPO SHANGHAIevent has specially prepared a variety of sports for the“second-generation outdoor enthusiasts”. Here, there will be the first-ever showcase in mainland China ofAR+new climbing products, allowing children to safely experience rock climbing on-site; there’s also achildren's indoor skatepark, where perhaps their very first skateboarding experience will begin; as well as a youthfloorball championship, where both parents and children can not only enjoy the matches but also immerse themselves in the profound culture of floorball.……
Perhaps the little one (or girl) will discover a lifelong passion for a sport at this exhibition. Among them,ISPO SHANGHAI in collaboration with Shanghai’s first indoor skatepark dedicated to children’s skateboarding instruction, aChildren’s Skateboarding Summer Campis being held, featuring multiple outdoor real-scene experiences that fully ensure children can enjoy the fun of skateboarding, starting fromISPOearly outdoor product education and focusing on the development of children’s outdoor activities.
Creative fitnessCrossFit is all the rage
. Many people still think of fitness as just running and weightlifting in the gym, finding it boring—but that’s really not the case. Fitness can be exciting, fun, and addictive. This shift is becoming increasingly evident.“We’ve observed a transformation in the fitness sector. People are no longer obsessed with heavy equipment like treadmills and stair climbers, but are shifting toward more social, group-class-based forms of exercise, such as
Zumba, Pilates, yoga, and CrossFit,” said Matt Powell, sports industry analyst at market research firm NPD.
This trend is particularly pronounced with CrossFit , a sport that originated in the United States and is growing increasingly popular in China.CrossFit It is defined as“a constantly evolving program that involves relatively high-intensity physical training”, including running, rowing machines, plyometric exercises, gymnastics, weight training, and more. Based on this, this
ISPO SHANGHAI is proud to launch the Hybrid Fitness Challenge. The preliminaries will be held on July 6–7, with the finals taking place on the morning of July 8. Over 100 participants will take on the challenge of pushing their limits. This event follows
CrossFit the spirit that anyone can join, allowing amateur fitness enthusiasts to compete alongside professional trainers. It also embodiesCrossFit“the concept of embracing the unknown and the unpredictable,”as the competition events will be revealed at the very last moment on the official website or WeChat platform. This leaves participants no chance to prepare specifically in advance, forcing them to rely on their all-around abilities to face the unexpected. The challenge will be an adrenaline-fueled extravaganza—whether you're a competitor testing your limits or a spectator soaking up the electric atmosphere, you're in for an unforgettable experience.
Focusing on industry development and trends,ISPO SHANGHAI has joined forces with Fitness & Beauty Magazine to create the China Fitness Industry Forum, a cutting-edge platform for exchange and information within the fitness sector. The forum on July 6 is themed“"China Fitness Studio Win-Win Summit"”and centers around the operation and innovation of fitness studios. It integrates approaches and directions such as big data analysis, popular class formats, space design, and high-tech products to discuss the most relevant and practical topics in the fitness industry. The forum covers current hot topics, including “Big Data Analysis of Fitness Consumer Trends,” “How to Build and Elevate a Fitness Brand Using Today’s Tech Trends,” and “The Future Path of Customized Fitness Studios,” along with panel discussions where industry insiders can exchange diverse views and spark new creative ideas in the fitness field.
Discover the joy of water sports—you’ll find water activities beyond your imagination here.
Think water activities are just about swimming or fishing? AtISPOthe Shanghai Summer Show, there's much more on offer, including paddleboarding, kayaking, canoeing, and surfing.……
As one of China’s rapidly developing sports, water sports hold tremendous potential. Not long ago, the national sports authorities issued the "Water Sports Industry Plan," providing policy support to boost the sport.
Since2013
,ISPOShanghai has included the water sports segment as a key component.15 Its debut created the most professional and largest-scale commercial showcase of water sports in China, and17 it will make a strong comeback this summer. In theISPOwater sports zone, there will be a200super-sized pool offeringkayaking,,single-person boats,orstand-up paddleboarding (SUP)experiences. Additionally, there will be options likestand-up paddleboards,,aqua yoga,and more.
ISPO SHANGHAIprovides an industry-leading multi-category sports trade platform for China and even the Asia-Pacific region. In addition to showcasing innovative products,ISPO SHANGHAI 2017it also hosts50exciting forums and events, covering themes such as retail, water sports, and sports fashion trends.ISPO It aims to build a more comprehensive trade negotiation platform for the industry, offer broader business opportunities, and promote the win-win development of China's sporting goods industry together with all industry professionals.
About Messe München
Messe München is one of the world’s leading exhibition companies, organizing40+ large-scale international trade fairs globally each year, spanning three major sectors: capital goods, consumer goods, and high-tech industries. Annually, over3exhibitors and more than200visitors gather at the Messe München exhibition center, the International Congress Center Munich, and the MOC Veranstaltungscenter München to attend the shows. The group’s international exhibitions are allFKMcertified, meaning that the number of exhibitors, attendees, and exhibition space meet the unified standards set by the independent exhibition statistics organizationFKMand have passed its independent review.
In addition, Messe München also holds various professional trade fairs in Asia, Russia, the Middle East, South America, and South Africa. Its global business network not only includes9subsidiaries in Europe and Asia but also has90+ overseas representative offices in over60countries worldwide. Meanwhile, Messe München also plays a leading role in the field of sustainability: the group was the first to receive official technical certification from the authoritative technical certification bodyTAn exhibition company awarded an energy-saving certificate. More information:www.messe-muenchen.com
AboutISPO
AroundISPOBrand, Messe München GmbH provides exhibitions and year-round high-quality service platforms for the international sports trade market. The comprehensive services are designed to enhance the added value of its clients in international competition and consolidate their leading position in the industry. At the same time,ISPOthe services provided also help clients boost profitability and expand their professional network. Currently,ISPOthe services offered includeISPOAcademy (ISPO ACADEMY),ISPOGlobal Design Award (ISPO AWARD),ISPOFunctional Textiles Trend Award (ISPO TEXTRENDS),ISPOGlobal Innovation Award (ISPO BRANDNEW),ISPO CARD,ISPO JOBSandISPO NEWS. As the world’s leading professional sports trade platform and multi-category trade fair,ISPO MUNICH,ISPO BEIJINGandISPO
SHANGHAIwill offer more comprehensive and uniquely professional industry insights within their respective market segments.