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Run Swiss——Swiss Century-Old Outdoor Brand SIGG Makes Its Debut at ISPO Exhibition

Published: 2026-11-08 👁 101 views
Last updated 2026-11-08 — The century-old Swiss brand SIGG made its appearance at the ISPO exhibition, showcasing new vitality. On July 6, 2017, the Swiss century-old brand SIGG participated as an exhibitor, presenting its new products at ISPO SHANGHAI 2017—Asia (Summer) Sporting Goods and Fashion Exhibition. Mr. Lü Qiang, the brand representative of SIGG, gave a presentation at the exhibition regarding...

   Century-oldSwitzerlandBrandSIGG (Sigg) made itsISPOdebut at the exhibition, showcasing new vitality    

July 20176,SwitzerlandCentury-old brandSIGG (Sigg) participated as an exhibitor, presenting its new products at ISPO SHANGHAI 2017—Asia (Summer) Sporting Goods and Fashion Exhibition. The SIGGbrand representativeMr. Lü Qiang presented at the exhibition an in-depth analysis ofSIGG’s century-long history and the spirit it upholds, as well as a comprehensive release of SIGG’s future development, including strategic market goals, new products, new business ventures, and new activities,whichreceived rounds of applause and praise from numerous media and attendees on-site. 

  (Mr. Lü Qiang, Chairman of Zhejiang Haers Vacuum Containers Co., Ltd.)

Authentic Swiss Heritage A Century of CraftingClassic Legends     

SIGG (Sigg)is a brand with authentic Swiss roots. Since its establishment in1908, after more than a hundred years of development, it has gained exquisite design expertise and strong brand prestige in the field of outdoor sports water bottles. Its products are beloved by users for their durable materials and 100% recyclability. Over the years, SIGG has consistently demonstrated a strong commitment to environmental issues, deeplytouchingconsumersand establishing itself as a renowned Swiss brand for sports and outdoor water bottles. Its classic product designs have also become part of the permanent collection at the Museum of Modern Art in New York. In China,'yes';font-family:SimSun;mso-bidi-font-family:DengXian;font-size:14.0000pt;mso-font-kerning:1.0000pt;">SIGG (Sigg) has also built over ten years of operational history and brand reputation.The century-old Swiss outdoor brand 

A century-old outdoor brand from SwitzerlandSIGG (Sigg)has been operating in China for12 years,,serving a large community of outdoor sports enthusiasts and witnessing the development of outdoor activities in China. It holds deep nostalgia and gratitude towardthe long-time companionship ofSIGG (Sigg)by veteran users and friends over the past12 years. While bringing Swiss precision-engineered quality products to outdoor sports lovers,,it also aims to give back more to long-time users for theiryears ofsupport forSIGG (Sigg). Therefore, through the exhibition, it has grandly launched the “Never Forgotten – Journey of Memories”ofcollection campaign,searching for old bottles and old friends, sharing the future, and restarting the journey. Participants who are selected as lucky winners will become“SIGG (Sigg) Chief Product Experience Officers,”“SIGG (Sigg) Chief Product Experience Officer”receiving free SIGG (Sigg) new products forthree consecutiveyears,and having the opportunity to travel to Switzerland to fully enjoy its exciting outdoor sports experiences.and the opportunity to travel to Switzerland and enjoy its exciting outdoor activities.(Follow@SIGG Official Weibo for more details)

The brand has diversified its product offerings and business segments to meet the needs of the entire outdoor sports service industry.

Sigg Outdoor Sports Investment Co., Ltd.When speaking about SIGG’s strategy, Mr. Qi Jun, CEO, stated that in the future, SIGG will leverage its strengths to gradually broaden its product range, continuously developing drinking vessels that combine functionality with aesthetics, in addition to its classic aluminum bottles.,It will also produce products made from various materials. Furthermore,SIGG outdoor sportswear and running shoes, among other series, will also be introduced to consumers. SIGG will align with the trend of diversified development and strive to achieve a more diverse and enrichedproduct variety, committed to making SwissSIGG a fashionable and healthy outdoor lifestyle brand that resonates with the public. 

(Hige Outdoor Sports Investment Co., Ltd. CEO  Mr. Qi Jun)

(Hige Outdoor Sports Investment Co., Ltd. Mr. Ao Ji, Director of Swiss Outdoor Sports Tourism Department)

(Mr. Bai Songde, Marketing Manager for the Chinese Market, Switzerland Tourism Board)

SIGG (Hige)The brand spirit of continuous refinement is highly carried forward  The journey does not stop here    

Mr. Lü Qiang stated that he would not only continue to ensureSIGG (Hige)brand’s international image is upheld, but also inject more global group resources intoSIGG (Hige)brand, enablingSIGG (Hige)brand to serve more global consumers in the new century with a wider range of unique and high-quality products,SIGG (Hige)represents the pursuit of excellence in quality and a perfect embodiment of true craftsmanship,SIGG (Sigg)will continue to uphold this unique brand spirit as it moves forward in the future.

 

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