Shenzhen Himalaya, together with its brands Ultimate Direction, Blaack Diamond, and VASQUE, sponsored the 800 Li Desert Ultra Race.
6Month29Day,Lin Xiongjian, President of Shenzhen Himalaya Trading Co., Ltd.,Qu Dongxian, Founder of the Silk Road and President of Xingzhi Exploration,jointly attended the press conference held at the Nanjing International Expo Center Convention Hall.
Speaking of the Silk Road, Teacher Qu Dongxian mentioned how Xuanzang once made a vow,“"I would rather die taking one step westward,than live by taking one step back east."”Rallying their spirits,they turned their horses around,and headed northwest. In our current pursuit of material civilization, more and more people have come to realize that it does not bring true happiness. However, after solving the basic needs of food and shelter in material society, people still return to nature to seek the long-lost happiness of humanity. It’s just that now, more high-tech products are needed. And Himalaya is precisely the agent that brings such high-tech outdoor products to everyone.
The press conference coincided with the 15th anniversary of Shenzhen Himalaya. Teacher Qu Dongxian expressed his gratitude, saying that 15 years ago, Himalaya was already taking action to provide everyone with a means to return to a happier life.Xingzhi Exploration is willing to work together with Shenzhen Himalaya to let more people know about this kind of happy life.
Qu Dongxian, Founder of the Silk Road and President of Xingzhi Exploration
The 800 Li Desert Ultra Race is a route rich in Chinese historical and cultural significance, carrying the backbone of the Chinese spirit. 1,300 years ago, Master Xuanzang endured countless life-and-death challenges while traveling westward in search of Buddhist scriptures.
Today, the 800 Li Desert Ultra Race is the longest and most intense professional ultra-trail running event in China. The race covers a total distance of 400 kilometers (800 li), adheres to international professional standards, and utilizes high-tech methods to ensure positioning, timing, and security throughout the event. There are 10 major rest stations and 26 checkpoints along the route. Participants are not given mandatory rest periods and must navigate, carry their own gear, and supply themselves for the entire journey, completing the 800-li desert crossing within the set time limit. In 2017, the race's cutoff time was shortened to 149 hours.
The 800 Li Desert Ultra Race has truly become a challenging and culturally rich event both domestically and internationally. It not only promotes the development of domestic outdoor extreme sports events but also helps the world gain a deeper understanding of the essence of Chinese spiritual culture.
Lin Xiongjian, President of Shenzhen Himalaya Trading Co., Ltd., mentioned the connection between Himalaya and the 800 Li Desert Ultra Race.In fact, as early as 2015, Kang Hua, Brand Director of Black Diamond at Shenzhen Himalaya, participated in the race as a competitor. Shenzhen Himalaya-sponsored athlete Bai Bin even claimed victory in the 2016 800 Li Desert Ultra Race with outstanding strength and top-tier equipment.
Lin Xiongjian believes that an extreme race is not only a test of physical limits but also of the human spirit. Simply participating in this race—whether one finishes or not—is a journey of self-discovery.
2016 Badain Jaran Desert Ultra Race champion – Bai Bin
This year marks the 15th anniversary of Shenzhen Himalaya,Since its establishment,our vision has never changed:to be committed to introducing high-quality, professional outdoor sports products and providing the most comprehensive support for consumers engaging in outdoor activities. Lin Xiongjian stated that he is honored to have Shenzhen Himalaya, along with its represented brands Ultimate Direction, Black Diamond, and VASQUE, serve as official sponsors of the Badain Jaran Desert Ultra Race. These brands share a very similar DNA with the race, and we hope these professional products can assist the athletes, enabling them to compete more safely and efficiently.
Lin Xiongjian, President of Shenzhen Himalaya Trading Co., Ltd.
As a leading one-stop supplier of professional outdoor and sports products in China,Shenzhen Himalaya brings its brands’ excellent equipment,to provide a full range of product solutions for the Badain Jaran Desert Ultra Race.
Ultimate DirectionThe brands will offer participating athletesFastpack 25Lbackpacks suitable for long-distance expedition running.Black DiamondThe brands will provideStormultra-high-performance headlamps,ready to face the darkness of the vast desert.VASQUEThe sponsored brand provides the sameConstant Velocityconstant-pace trail running shoes worn by Bai Bin, the previous champion of the Badain Jaran Desert Ultra Race.
The challenge is about to begin anew,Shenzhen Himalaya will face the extreme challenges together with the Badain Jaran Desert Ultra Race, growing and developing side by side.
About Black Diamond
The history of Black Diamond dates back to the early days of modern rock climbing. After more than half a century of development, Black Diamond has grown into an international company headquartered in Salt Lake City, Utah, USA, with operations in North America and Europe, and distributors in over 20 countries. The dedication and creativity of all Black Diamond employees have contributed to a brighter future for climbers and skiers around the world, and to endless possibilities in challenging the limits.