According to reports, the 10th National Jasmine Tea Trade Fair and the 2017 China (Hengxian) Jasmine Flower Culture Festival Mascot Design Competition officially kicked off on July 5. Themed “Fragrance Spreads Across China and Beyond,” the competition invites designers nationwide to submit mascot design works for China’s hometown of jasmine. It is jointly organized by the organizing committee of the 10th National Jasmine Tea Trade Fair, the 2017 China (Hengxian) Jasmine Flower Culture Festival, and the People’s Government of Hengxian County, and hosted by ZBJ.com (Zhubajie.com), with special support from ZBJ.com’s official Weibo, WeChat, and the self-media channels of 26 ZBJ China parks across the country.
Jasmine has a long history in China and is rich in cultural significance. The folk song “Jasmine Flower,” created around it, enjoys global fame and serves as an excellent cultural ambassador showcasing China to the world. Jasmine tea is also a unique tea variety in China, beloved by consumers. Located in central-southern Guangxi, Hengxian leads the world in jasmine and jasmine tea production, earning the titles “Hometown of Jasmine in China” and “Global Production Center of Jasmine and Jasmine Tea.” It is estimated that the combined brand value of jasmine and jasmine tea in Hengxian, Guangxi, reaches 18 billion yuan, making it the most valuable agricultural product brand in the region. This competition aims to establish a new brand image for Hengxian’s jasmine and further enhance its brand recognition.
The competition runs from July 5 to 25, 2017. Designers can participate by visiting the dedicated event page through the ZBJ.com competition channel (Competition details: http://task.zbj.com/11386012/). To encourage participation, the competition offers cash prizes totaling tens of thousands of yuan, including one first prize of 10,000 yuan and three excellence awards of 3,000 yuan each. If you have creativity and ideas, you could win attractive rewards. Those interested in participating should review the submission requirements in detail:
1. Design works should fully reflect the cultural essence and visual characteristics of the National Jasmine Tea Trade Fair and the China (Hengxian) Jasmine Flower Culture Festival. They must be adaptable for print, three-dimensional, and digital media, and clearly displayable on various physical carriers of different sizes, suitable for diverse environments.
2. The mascot should have a clear theme, unique creativity, profound meaning, and strong visual impact. It must be easily recognizable, memorable, and marketable, suitable for mass production and promotion, and serve as an elegant gift and tourism specialty item for Hengxian’s external and business exchanges.
3. Submitted works must include an original name (with both Chinese and English versions).
4. Participants must provide a creative description of their submission.
5. Entries must be original, unpublished works with uniqueness. Neither the works nor any of their distinctive elements may have been registered under any national design patent, nor can they infringe upon the trademarks, mascots, or other logos of existing domestic or international organizations or companies. Entries must not violate any laws or regulations.
6. Winning entries must provide source design files. Creators may not reuse the works elsewhere and must cooperate in making modifications or optimizations as required until the standards are met.
It is specifically noted that the ownership, modification rights, and usage rights of all winning works belong to the People’s Government of Hengxian County. Submitted works must be created or co-created by the entrant, who must confirm the originality of their work. The organizers assume no legal responsibility for any infringement of others’ (or organizations’) rights caused by the submissions; such liability rests solely with the entrants. The organizers reserve the final right of interpretation for this event.