-The First Hotel Opened After the Establishment of Shimao Star
Shanghai, July 27, 2017 — On July 26, the Chengdu Center Shimao Select Boutique Hotel was grandly inaugurated. This marks the first hotel to open following the establishment of Shanghai Shimao Star Hotel Management Co., Ltd. (hereinafter referred to as “Shimao Star”). Strategically located within the Chunxi Road Hubin International Building in the heart of Chengdu’s central business district, the hotel boasts an exceptional location. Its design seamlessly blends modern architectural aesthetics with local Chengdu cultural elements, aiming to become a new hub for China’s artistic and trend-conscious travelers.
Mr. Tang Ming, President of Shimao Star Hotels Group, cuts the ribbon at the hotel’s opening
Shimao Star currently operates six distinctive hotel brands under its portfolio. Among them, the Mini Hotel product line is a key focus, representing a curated selection of service-oriented hotels. It includes two brands: Select MiniMax and Select Boutique MiniMax Premier. The Select MiniMax brand emphasizes a back-to-basics philosophy and the pursuit of simplicity in design and experience. The Select Boutique MiniMax Premier brand, on the other hand, caters to mid- to high-end business travelers who appreciate artistry and refined taste.
The introduction of Select Boutique to Chengdu takes full account of the city’s ongoing development as a national central city, which is generating increasing business demand. Chengdu is also a vital trend hub in western China, attracting a creative and style-savvy younger demographic. In addition to its prime location, the Chengdu Center Shimao Select Boutique Hotel features an Art Deco architectural style with sleek, flowing lines that harmonize beautifully with the vibrant streetscape. The interior design ingeniously incorporates representative Chengdu elements such as bamboo leaves and pandas, resulting in a series of modern decorative artworks that exude both Chinese character and contemporary fashion sensibility—embodying the Select Boutique brand’s commitment to unique design.
Lobby of Chengdu Center Select Boutique Hotel
Guest Room of Chengdu Center Select Boutique Hotel
In late 2014, the first Select-branded hotel under Shimao Hotels opened in Songjiang, Shanghai; in late 2015, the first Select Boutique hotel debuted in Hongqiao, Shanghai; and in early 2017, the Shimao Select Hotel at Hubin Shoufu in Xiamen quickly became a new cultural landmark in the city. Now, with the launch of another Select Boutique hotel in Chengdu, it is expected to win the favor of business travelers and emerging consumer groups alike.
Shimao Star Hotels Management Company was established in July 2017 through a joint venture between Shimao Group, a leading real estate enterprise in China, and Starwood Capital Group, a globally prominent private investment firm. Starwood Capital Group will provide strong financial and operational support to Shimao Star, focusing on the development of Shimao’s own-brand hotels. With a strategic emphasis on China’s rapidly growing hotel market, the company plans to engage in hotel development, brand operations, and asset management. The establishment of Shimao Star reflects global capital’s strong interest in China’s hotel sector and highlights Shimao Hotels’ significant growth potential both domestically and internationally.
With the opening of the Chengdu Center Shimao Select Boutique Hotel, the total number of hotels currently operated by Shimao Star across China has increased to seven. The company is actively expanding its presence in cities nationwide, and it is projected that by 2022, Shimao Star will operate 100 hotels.
About Shimao Star Hotels Management Company
Shanghai Shimao Star Hotel Management Co., Ltd. was established in 2017 as a new hotel company jointly founded by Shimao Group and Starwood Capital Group, with majority ownership held by Shimao Group. Shimao Star Hotels Management Company is dedicated to developing its own-brand hotels. Its portfolio currently includes six hotel brands, each targeting different market segments: Royal Pavilion Yu Resort, Yuluxe Hotel, Yu Hotel, Yu Residence, as well as MiniMax Premier and MiniMax under the Select Boutique series. To date, Shimao Star Hotels Management Company operates seven branded hotels across China, with a total of nearly 1,400 guest rooms.
Shimao Star Hotels Management Company focuses on managing hotels under its own brands as its core business. Backed by a professional management team and a broad development platform, the company is committed to becoming an international hotel group.