On the morning of July 31, 2017, the Ministry of Housing and Urban-Rural Development held a press conference in Beijing for the "International Conference on the Conservation and Development of Traditional Villages" under the theme of "Inheriting Civilization, Creating the Future Together."
The press conference also launched the "2017 Original Microfilm Works Collection on Traditional Chinese Villages." The event is hosted by the Ministry of Housing and Urban-Rural Development and organized by the China Agriculture Film and Television Association (CCTV Agricultural Channel). Through the medium of microfilms, the activity will comprehensively showcase the Chinese civilization carried by traditional villages, highlight achievements in their preservation, and present the forward-looking, sustainable, and scientific aspects of their protection efforts. It aims to promote the natural beauty and humanistic charm of these villages, as well as their current status, conservation, heritage, and development.
( Launch of the "2017 Original Microfilm Works Collection on Traditional Chinese Villages")
Leaders and guests attending the launch ceremony included: Zhao Hui, Chief Economist of the Ministry of Housing and Urban-Rural Development; Zhan Zhijie, Secretary-General of the People's Government of Fujian Province; Wang Xudong, Deputy Director of the Ministry of Housing and Urban-Rural Development; Zhang Jie, Secretary-General of the China Agriculture Film and Television Association (CCTV Agricultural Channel); Zhou Mo, head of the Traditional Village Microfilm Project; and Zhang Chaoyang, Director of the Film and Video Center at the National Academy of Governance.
(Zhao Hui, Chief Economist of the Ministry of Housing and Urban-Rural Development)
(Zhan Zhijie, Secretary-General of the People's Government of Fujian Province)
(Wang Xudong, Deputy Director of the Ministry of Housing and Urban-Rural Development)
Traditional villages are living cultural heritage sites, living entities of human civilization’s inheritance and development. They carry the historical memories, artistic and cultural achievements, and regional characteristics of various ethnic groups, embodying rich wisdom about the harmonious coexistence between humans and nature, and among people. They hold significant importance for both contemporary and future human development. However, with the rapid advancement of industrialization and urbanization, a large number of traditional villages have gradually disappeared. Protecting and developing traditional villages is a challenge facing today's society. Since 2012, the Chinese government has initiated the conservation of traditional villages, achieving preliminary results. To further advance the conservation and development of traditional villages, exchange international experiences, build consensus, strengthen cooperation, and promote the inheritance and development of outstanding traditional culture within modernization, the Ministry of Housing and Urban-Rural Development and the People's Government of Fujian Province will jointly host the first "International Conference on the Conservation and Development of Traditional Villages" in mid-to-late October 2017 in Xiamen, Fujian Province.
(Zhang Jie, Secretary-General of the China Agriculture Film and Television Association (CCTV Agricultural Channel))
(Zhou Mo, Head of the Traditional Village Microfilm Project at the China Agriculture Film and Television Association (CCTV Agricultural Channel))
(Zhang Chaoyang, Director of the Film and Video Center at the National Academy of Governance)
(Directors Tao Mengxi and Lu Yong)
Appendix: "2017 Original Microfilm Works Collection on Traditional Chinese Villages"
I. Theme of the Activity: Remember Hometown Longing, Inherit Civilization!
II. Activity Content
1. Works Collection: Collect microfilm works about traditional Chinese villages (including feature films, documentaries, and animated films) from both domestic and international sources, affiliated units of the Ministry of Housing and Urban-Rural Development, film and television regulatory authorities, universities, film and television production units, and film enthusiasts.
2. Production of High-Quality Traditional Rural Film and Television Works:
1) The Ministry of Housing and Urban-Rural Development will recommend representative traditional villages in China. CCTV7 and the National Academy of Governance will collaborate on filming to establish a national-level "Imagery Library of Traditional Chinese Villages." A cultural heritage research project will be initiated at the National Academy of Governance, applying for inclusion in the "2017 Key Thematic Publication Projects" by the Publicity Department of the CPC Central Committee and the National Radio and Television Administration. This aims to spread outstanding traditional Chinese culture globally and showcase the beauty of traditional villages.
2) CCTV7 will collaborate with local governments to produce high-quality, nationally representative short films and animated films on rural themes.
3. Organize salons and forums on the conservation and development of traditional Chinese villages, inviting leaders, experts, local governments, and traditional village management units to discuss and deliberate on conservation and development strategies.
III. Works Requirements
1. Scope of Collection and Filming
The collection and filming of original microfilm works on traditional villages should primarily focus on the 4,153 traditional villages announced in four batches by the Ministry of Housing and Urban-Rural Development, the Ministry of Culture, the National Cultural Heritage Administration, the Ministry of Finance, the Ministry of Land and Resources, the Ministry of Agriculture, and the National Tourism Administration.
2. Content Requirements
Works should be themed around "Remember Hometown Longing, Inherit Civilization," with "traditional villages" as the main subject. The content should be positive, healthy, uplifting, and reflect the spirit of the times. The works must be creatively unique, thoughtfully conceived, structurally complete, appropriately artistically expressed, and possess a certain visual impact. They should contain no pornographic or violent content, comply with national laws and regulations, and respect all ethnic customs. They must not include any content prohibited by the "Regulations on the Administration of Film in the People's Republic of China."
IV. Competition Rules
1. Entries must be original works by the participants themselves, who must confirm their ownership of the copyrights.
2. This is a public welfare activity. Participants do not need to pay any registration or evaluation fees. However, participants are responsible for their own mailing costs.
3. The copyright of the entries must belong to the participants. Any copyright disputes shall be the responsibility of the participants.
4. The copyright and intellectual property rights of the entries belong to the authors. The organizing committee has the right to display or broadcast all entries free of charge in the media for public interest purposes, or use them for public welfare activities related to art education.
6. All submitted works will not be returned. Please keep your own backups.
7. For any works submitted without the permission of the copyright owner, the submitter shall bear all related legal consequences. All forms must be carefully reviewed and completed in full. Incomplete submissions will not be accepted by the organizing committee.
V. Entry Requirements
1. Entries include outstanding microfilms from both domestic and international sources, including fiction films, documentaries, and animated films.
2. No restrictions on format, but unique style and a certain level of visual impact are encouraged. Film length must be within 30 minutes.
3. Entries must be labeled as “2017. Original Microfilm Collection of Traditional Chinese Villages.”
4. Submission format requirements: MP4, MOV, WMV formats, with high-definition pixel ratio (1920x1080).
5. Submit a photocopy of the individual’s ID card (must be signed and annotated as “for use only in the 2017. Original Microfilm Collection of Traditional Chinese Villages”), and if the entry’s copyright does not belong to the submitter, an authorization letter issued by the copyright owner (with official seal and signature) must also be provided.
6. Submission materials required: the film, a 60-second trailer, at least 3 stills (or cover images, in JPG format, 1024x768), the entry form, list of key production personnel, a copy of the submitter’s ID, and contact person’s name and phone number. (The entry form can be downloaded from the official webpage of the “2017. Original Microfilm Collection of Traditional Chinese Villages” at www.ICPDV.cn.)
VI. Submission Methods:
To ensure the accuracy of submissions, each entry must be submitted in two ways simultaneously:
1. Online method: Download the entry form from the official webpage www.ICPDV.cn, and send the work, 60-second trailer, at least 3 stills (or covers, in JPG format, 1024x768), and the entry form to the official microfilm competition email: cctv7wdy@qq.com.
2. Mailing address: Send the USB drive and materials to: “2017 Traditional Chinese Villages Microfilm Competition Organizing Committee,” Room 205, Building 3, No. 10 Zhongguancun South Street, Haidian District, Beijing, 100081, P.R. China.
Contact person: Weekend. Contact numbers: 010-82101720, 18911024185.
3. Clearly mark the envelope with “2017 Traditional Chinese Villages Microfilm Competition” in a visible location.
VII. Award Settings
The event will collect microfilm works reflecting traditional Chinese villages, and outstanding works will be selected for awards in Best Fiction Film, Best Documentary, and Best Animated Film.
(I) Regular Category Entries will be awarded certificates of honor and trophies:
1) 10 Best Fiction Films;
2) 10 Best Documentaries;
3) 5 Best Animated Films;
4) 20 Awards for Excellent Works
(II) College Student Category Entries will be awarded certificates of honor and trophies:
1) 5 Best Fiction Films;
2) 5 Best Short Documentaries;
3) 5 Best Animated Films;
(III) Special Awards will be awarded certificates of honor:
Special honorary awards will be given to specially produced microfilms about traditional villages (fiction films, documentaries, animated films).
(4) Recognition for 15 Outstanding Organizers, with certificates of honor awarded
Organizations that actively assist in the collection process and submit a significant number of award-winning works will be granted certificates of excellence.
(5) Recognition for 10 Special Contributors, with certificates of honor awarded
Certificates of special contribution will be awarded to well-known individuals who have made outstanding contributions to the protection and development of traditional Chinese villages, as well as to organizations and individuals who have contributed significantly to the collection of original microfilm works on traditional Chinese villages.
VIII. Event Schedule
1. Launch Ceremony:
1) Date: July 31, 2017
2) Location: Beijing
2. Work Collection, Registration, and Recommendations – Time: July 2017 – September 15, 2017
1) Work Collection: Microfilm works about traditional Chinese villages will be collected nationwide. Works include: feature films, documentaries, and animated films.
2) Recommended works and materials should be sent to the event’s designated email (cctv7wdy@qq.com) for evaluation; or mailed to: Room 205, Building 3, No. 10 Zhongguancun South Street, Beijing.
3. Work Evaluation – Time: September 16, 2017 – September 30, 2017
1) Evaluation Principles: Open, fair, and impartial
2) Preliminary Evaluation: September 16, 2017 – September 22, 2017. The organizing committee will organize experts to conduct a preliminary selection of works and choose 100 outstanding entries.
3) Final Evaluation: September 23, 2017 – September 30, 2017. The organizing committee will organize authoritative experts to conduct the final evaluation and select the best in various categories.
4) Public Announcement: October 1–7, 2017, on websites such as the “International Conference on the Protection and Development of Traditional Villages.”
4. Recognition Ceremony
1) Date: Mid-to-late October 2017
2) Location: Fujian
3) Based on the evaluation results, an awards ceremony will be held to present trophies and certificates.
4) A forum and salon on the protection and development of traditional Chinese villages will be organized.
5) An exhibition and awards evening for outstanding works of the “2017 Traditional Chinese Village Microfilms,” to be broadcast on CCTV:
The “2017 Traditional Chinese Village Microfilm Original Works Collection” campaign received support from the People’s Government of Huaibei City, the People’s Government of Handan City, and the Chengde Municipal Commission of Agriculture and Rural Affairs, as well as assistance from the Film and Audiovisual Center of the National Academy of Governance, China Academy of Urban Planning & Design, China Research Center for Beautiful Villages, Asian Homestay Industry Development Promotion Association, and Friends of Ancient Villages.
(Group photo of staff at the “International Conference on the Protection and Development of Traditional Villages”)
Official website of the conference:
http://47.93.137.210:8081/
Official website of the Convention:
http://47.93.137.210:8081/