Munich, August 1, 2017 — Hetras is pleased to officially announce and launch its new logo as part of its brand visual identity.
Hetras releases new brand identifier, further integrating with Shiji
Hauke Lenthe, Executive Vice President of Hetras, said: “We have always advanced hand in hand with our parent company Shiji, and it has been an exciting journey. Bringing Hetras into the Asia-Pacific market has become increasingly important in the course of Shiji’s business development. We have also introduced Shiji’s new products to the European market, such as Shiji Distribution & Payment Services, new interface technologies, and cloud POS. Now is the time to align our brand image more closely with our corporate strategy.”
Shiji aims to establish and promote a data-driven economic environment and cloud technology service environment, delivering the best experience to its customers.
Kevin King, COO of Shiji, said: “This is exactly why we acquired Hetras last August. We needed a company that could fully integrate with Shiji and continuously innovate in the field of technology, while also possessing forward-thinking and human-centered technology. Earlier this year, we went through a transition period, and now we aim to showcase our diverse technology and product brands under a unified Shiji identity. We are expanding our business into the United States and Europe to make Shiji better known in markets beyond the Asia-Pacific region.”
About Hetras
Hetras is a provider of hotel management systems and services, offering products including cloud-based property management systems, self-service check-in apps, booking engines, channel management, and open interfaces utilizing cutting-edge technology. Hetras is a brand under the Shiji Group and is part of Shiji’s open hotel and travel IT ecosystem. As a key component of the Shiji ecosystem, Hetras has further strengthened its integration with Shiji across a range of services from POS system software and hardware to payment systems.
About Shiji
Shiji (stock code: 002153), founded in 1998, has grown over the past two decades to become a leader in China’s hotel information system professional services. It has gradually expanded into the catering and retail sectors, becoming one of the major information system service providers in these industries. Shiji serves approximately 60% to 70% of China’s high-end or large-scale customers in the hotel and retail sectors, and holds a relatively leading position in the Chinese catering market. Its clients’ total annual revenue exceeds RMB 5 trillion. Since its establishment, Shiji has undergone three successful transformations. Currently, Shiji is initiating its fourth transformation, aiming to become a platform-based operator of data-driven consumer industry application services. Shiji is launching platform-based services including data, IT solutions, and consulting. At the same time, Shiji is also looking globally, developing world-leading products and technologies to accelerate its globalization process. Shiji currently operates over 50 subsidiaries and offices in major Chinese cities and overseas locations (such as Singapore and Munich, Germany), with a workforce of more than 3,000 employees. www.shijigroup.com