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HowToTrip’s “Light-Seeking Training Camp Shenyang Station” Successfully Concludes, Helping Local Businesses Break Through Challenges

Published: 2026-11-08 👁 100 views
Last updated 2026-11-08 — Break Through with Your Store – The “2017 Light-Seeking Training Camp Shenyang Station,” jointly initiated by the Light-Seeking Team, successfully concluded on August 22, 2017. Over 200 local store owners and outdoor enthusiasts came together to learn, recharge the industry, and grow together. The morning session of the Light-Seeking Training Camp featured a breakthrough marketing course taught by Nie Jing, a gold-medal internal trainer in creative marketing...

Break Through with Your Store – The “2017Light-Seeking Training Camp Shenyang Station” was held on2017Year8Month22and successfully concluded.200local store owners and outdoo

rs gathered to learn, recharge the industry, and make collective progress.

 

The morning session of the Light-Seeking Training Camp featured a breakthrough marketing course led by Nie Jing, a gold-medal internal trainer in creative marketing. Nie Jing is a seasoned practitioner who has worked her way up from frontline retail staff to senior management in the apparel sector, specializing in clothing retail.

 

She shared insights on how to leverage new-era, practical tools and implement precision marketing strategies that better connect with consumers, offering valuable takeaways for all attendees.

The afternoon session of the Light-Seeking Training Camp was dedicated to the “Light-Seeking Salon,” where the Light-Seeking Team discussed marketing strategies and exchanged sales experiences with store owners.

In today’s fiercely competitive market, disrupted by e-commerce platforms, the pressure on brick-and-mortar businesses is widely acknowledged. Faced with challenges such as customer retention difficulties, ineffective promotions, and declining foot traffic, the Light-Seeking Team...

 

...from the HanDao brand...CEOZhang Xihao shared: “You must leverage your customer base for marketing; product displays can also attract customers; and WeChat is a powerful tool for marketing.” His tips were all practical, straightforward, and highly usable.

 

Use.

Gold-medal internal trainer in creative marketing, founder of emotional marketing, and chief technology officer of Chuangchuang Marketing.

Nie Jing has been in the apparel industry for10years, focusing on the clothing retail sector. With hands-on experience ranging from frontline roles to senior management, she has built stores from the ground up and served nearly a hundred enterprises.200+She excels at using modern, practical tools to engage consumers and brings years of on-site experience in implementing terminal marketing strategies. She skillfully integrates top-tier domestic and international marketing concepts to deliver precision marketing.

Expertise: marketing strategy diagnosis, breakthrough marketing systems, emotional marketing system development, and terminal store operational systems.

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