Analyzing from the perspectives and structures of different business sectors,
to explore where the future of the cycling industry lies.
Host: Xiao Shen
The first Chinese new media journalist to provide full coverage of the Tour de France, a senior promoter of American sports and cycling in China, as well as a researcher in the domestic sports industry. A cross-disciplinary commentator on American football, cycling, ice hockey, and baseball, he has provided live commentary on the NFL Super Bowl for several consecutive years and has covered and commented on major international events such as the MLB All-Star Game and the NHL Finals. He is also the co-founder of Sports Industry Ecosystem, a well-known domestic sports business media outlet.
The 2016 Annual Report on China’s Sports Cycling Industry collects industry data through various methods including interviews with mainstream brands, analysis of distributor and dealer reports, government reports, company official financial statements, and on-site research among consumers and sales channels. It uses big data modeling to analyze the overall market landscape of China’s sports cycling sector in 2016, forecasts future trends in the bicycle industry, and presents the industry’s full picture to professionals using the latest annual data.
Sports towns are the result of the integrated development of sports, tourism, and culture, effectively promoting comprehensive and diversified consumption and integrated profit models. What opportunities can the long-term hosting of cycling events bring to the flourishing development of towns? Four guests will engage in a panel discussion, analyzing the vibrant synergy between the two from different perspectives.
Mr. Li Zhenkun has been with the Golden Wheel Group for over a decade, leading the group’s trading company to develop international markets and expand export operations to over 150 countries and regions worldwide; he has led the company’s R&D team in developing annual new products, continuously expanding new product lines, committed to innovation, and successfully introducing internationally renowned brands such as LAPIERRE, 3T, PIRELLI, ZEFAL, and DAKINE; he has also led the company’s domestic sales team in formulating a brand-new BIKEWORK market sales strategy to help dealers explore new business models in the domestic market.
Li S?
Deputy General Manager of Zhejiang JiQi Bicycle Sports Development Co., Ltd.
Mr. Li S? has been engaged in the domestic and international cycling retail chain industry for 2 years, conducting in-depth research on domestic and foreign cycling retail chain formats, and is the author of works such as "A Brief Analysis of China’s Retail Chains" and "Riding Across the World." He joined the JiQi Group in 2011 and expanded the chain stores, which started from zero, to 125 stores within just two years. Mr. Li S? has identified the pain points and opportunities in the domestic cycling retail chain industry, formulated standardized operation strategies for retail and rapid expansion.
Undoubtedly, in the post-shared-bicycle era, delivering a better user experience and focusing on developing new technologies are the keys to success for shared bicycles. For example, how can users find shared bikes more conveniently? How can shared bikes be better maintained and managed? Technological updates in the field of the Internet of Things can help achieve precise positioning of shared bikes and enhance the riding experience. At this summit, Dr. Wang Yuan, Marketing Director of Huawei's IoT division, will discuss the most popular technology in the current IoT field — NB-IoT — and its application market in the shared bicycle sector.
Dr. Wang Yuan holds a Ph.D. in Computer Science from the University of Manchester in the UK and an M.B.A. from Harvard University in the U.S. He has held R&D and commercial roles at leading Western companies such as chipmaker AMD and Fortune 500 company Arrow Electronics, accumulating extensive technical and business experience before joining Huawei in 2016.
Cycling: Beyond the Tour de France – How to Build a Cycling Culture
Time: 14:00-15:00
Cycling culture is a vital component in evaluating a country’s cycling market. China has a significant number of cyclists and a solid manufacturing foundation. Developing more potential audiences and stimulating domestic industry growth through various means is the path to forming a cycling culture in China. The Asian Cycling Expo Industry Summit will invite Mr. Bernard Moerman, who has extensive experience in sports market management consulting, to discuss how to build a cycling culture on-site.
Mr. Bernard Moerman has over 30 years of experience in sports, marketing, and interactive communication. He has served as an advisor to companies such as 3M, Cannondale, Fuji, SRAM, Challenge, and Oval Concepts, and has established collaborations with several universities on sports marketing. He founded a cycling center in 1993, attracting over 850 riders from 32 countries; he has also worked with cycling associations in the United States, Canada, and Sweden, as well as the Astana and Team Novo Nordisk squads, and founded the professional Belgian 3M cycling team from 2012 to 2016.
With the continuous development of sports tourism both domestically and internationally, and the increasingly evident role that hosting sporting events plays in boosting regions, organizing large-scale sporting events has become a key opportunity for countries and cities to enhance their tourism brand image. How can sports resources be fully integrated with local tourism, and how can sports marketing generate more momentum? Mr. Gerhard Vanzi, founder of HERO RACE and organizer of multiple events in the Dolomite region, a partner of the European Cycling Expo, will share his experience.
Mr. Gerhard Vanzi has extensive experience in tourism strategy management, regional development, product innovation, and event management. He previously served as Marketing Director of Dolomiti Superski, the world’s largest ski resort.
Triathlon in China is an emerging force. Once a niche and lesser-known sport, it has flourished across mainland China in recent years and is becoming a popular fitness activity. Mr. Hu Chunxu, founder of Global Triathlon News and a master's graduate in physical training from Beijing Sport University, will share insights at the summit on the global triathlon industry status, domestic and international comparisons and trends, an overview of the domestic market, and an outline of relevant domestic projects.
Mr. Hu Chunxu is the first Chinese athlete to complete all four of the World’s Major Triathlons. He is certified as a Performance Specialist by EXOS USA, a coach by the Chinese Cycling Association, a youth triathlon coach, and a sports nutritionist. He serves as a triathlon ambassador for brands including Garmin, Compat, Xingshengyang, and JAKROO. As a leading figure in the new generation of triathletes, he was nominated for the 2015 CCTV5 Sports Personality of the Year award.