Let’s start with a bit of2017Asia Bike freestyle?
I’ve run across the grandest of open roads,
and stood in the foggiest of lowest valleys;
though these may not be the best of times,
they are when we are at our strongest.
Were it not for that sense of responsibility and original intent,
we wouldn’t have held on till now:
BeChina’s most cutting-edge industry benchmark,
BeAsia’s best bicycle exhibition,
Bethe one and onlyeveryone’s talking about:
“ASIA BIKE”!
So,starting now, are you ready torockcallit?
The 2017 (7th) Asian Bicycle Exhibition & Experience Day officially kicked off today at the Nanjing International Expo Center. With an exhibition area of 30,000 square meters and 201 domestic and international exhibiting brands, the "multi-faceted two-wheeled world" meticulously crafted by 2017 Asia Bike from September 14–16 vows to rock your world for three full days!
This year’s exhibition features not only international brands such as Cannondale, COLNAGO, Compressport, Craft, Gusto, Lapierre, MET, PARLEE, PASSONI, Ridley, Rudy Project, Shimano, Specialized, SRAM, SUGOi, YAKIMA, 3T? setting up shop, but also rapidly rising domestic brands like Fuji-Ta, Jinlun, JAVA, Kelin, Langtu, Misail, ofo, Qianliduo, SAVA, Xidesheng, Xiaomi Bikes, and ZGL. Whether it will be a “balanced competition” or a “clear winner” remains a suspenseful question—definitely something to look forward to. Beyond the eye-catching displays, another major highlight of the annual Asian Bicycle Exhibition is the ever-evolving series of supporting events with “new and exciting formats”! The 3-day Asian Bicycle Exhibition promises non-stop excitement!
Here, hear—the future of the industry
The 3rd Asian Bicycle Exhibition Industry Summit(Time: September 15, Location: Stage Area 9.3300)
Although the bicycle industry has seen slower growth over the past year, the continued rise of the broader sports concept has kept capital relatively highly interested in the sport cycling sector. The 3rd Asian Bicycle Exhibition Industry Summit closely follows industry hot topics, taking a high-level view that integrates the two major concepts of “bicycles” and “major sports.” It will not only release the authoritative 2016 China Sport Bicycle Industry Report for the first time, but will also facilitate industry discussions and sharing around keywords such as “sports towns,” “events and tourism,” “cycling culture,” and “China Triathlon.” The summit will also invite seasoned professionals from both domestic and international backgrounds for dialogue, sparking inspiration through interaction.
Asian Bicycle ExhibitionBike Academy(Time: September 14–15, Location: Hall 9, 9.7310)
“Top-tier bike shop technicians” bring “the latest complete bikes and components,” providing face-to-face solutions to “the most practical cycling technical issues”—right here at the Asian Bicycle ExhibitionBike Academy. The 2017 Bike Academy offers a two-day course featuring top original equipment manufacturer technicians who will share the latest professional techniques to support the healthy growth of bike shops.
Background of Bike Academy: Through conversations with bike shops, we found that both shops and technicians are seeking more and higher-quality opportunities for technical upgrades and industry exchange. Technicians from component brands are not only familiar with the products but also bring rich experience, often providing more detailed insights and fresh perspectives. Thus, the Asian Bicycle Exhibition is keen to integrate high-quality resources from the exhibition to create such a premium platform.
Here, play and understand the latest industry trends
Children's Cycling(Time: September 14-16, Venue: Hall 8 & Hall 9)
Whether in the fast-moving consumer goods industry or the sports industry, the children’s market has always been a highly watched sector. In recent years, various children’s cycling activities have become increasingly popular across China. As the sports trend sweeps through the new generation of parents, more and more families are eager to involve their kids in healthy and joyful physical activities. The Asia Bike Show has been organizing children’s safe cycling events since 2014, and it continues to this day. Its primary goal is to instill safety awareness and the spirit of cycling in both children and their parents.
The 2017 Asia Bike Show continues to collaborate with brands and training institutions to create a series of fun children’s cycling activities spanning nearly 2,000 square meters over three days at the exhibition site — there are those that emphasize the spirit of little competitions: the 4th Asia Bike Children’s Safety Cycling Challenge; those that focus on experiential fun: the Asia?Bike & Jin Hongxiang Industry & PUKY Kids’ Bicycle Training Camp and Upland Park Kids’ Version; and those that combine experience with competition: the 2017 German PUKY Ride Festival · Nanjing Station and the POWERKIDS “Run, Ride, Run” Experience Race. With exciting activities all around, everything is designed for safe and joyful cycling!
Demo Days (Experience Day)(Time: September 14-16, Venue: Hall 9A Registration Area)
This year’s Demo Days at the Asia Bike Show will run for three consecutive days alongside the exhibition at the same location, aiming to liven up the entire show period. As always, the Demo Days will offer the latest complete bike models from major brands for test rides. In addition to the perennially available mountain bikes and road bikes, this year will also see the introduction of new models, including the latest offerings from ofo. What more can you expect?
Additionally, it’s worth highlighting that this year’s Demo Days feature two new and quite popular formats of industry competitions — the [Cyclo-Cross Off-Road Cycling Experience], where you can experience the unique terrain of cyclo-cross racing and even try out world-class off-road race bikes; and the [PUMP Dual PK Competition], where Beijing Benliu Extreme will bring a “modular wave track” PUMP TRACK venue to satisfy PUMP enthusiasts' desire to tackle the most thrilling terrains indoors — right at the Demo Days site!
Here, explore every possibility in the industry
Premium Two-Wheel Zone(Time: September 14-16, Venue: Hall 8)
Long known for showcasing high-end luxury bikes with eye-watering price tags, the Asia Bike Show’s [In-Show Exhibition] area has been completely revamped this year as the [Premium Two-Wheel Zone]. While the “premium” concept remains unchanged, the new experience will completely redefine your idea of “two wheels”!
The zone will not only feature globally top-tier bicycles (mostly limited-edition handcrafted custom models), such as the Italian Passoni XXTi with a retail price exceeding 200,000 RMB, but will also introduce cutting-edge new products from world-class motorcycle brands for the first time, including BMW, BOMBARDIER, DUCATI, and Vespa. The [Premium Two-Wheel Zone] will also host high-end bicycle dealers, top custom DIY shops (studios), and technicians, establishing China’s first premium bike shop exchange platform. Whether you’re a top-tier cycling enthusiast, or represent a brand or shop, this is your ultimate salon!
E-Assist Zone(Time: September 14-16, Venue: Hall 9, Booth 9.7720)
At the recently concluded Eurobike Show, electric-assist bicycles (Pedelecs) stole the spotlight and showed strong signs of becoming a major trend across Europe. More and more Chinese companies are also stepping up R&D and promotion of e-assist products. In 2017, the Asia Bike Show, the Jiangsu Council for the Promotion of International Trade, and Germany’s ExtraEnergy jointly created the inaugural [E-Assist Zone] at the Asia Bike Show. Alongside introducing foreign e-assist products, the zone also aims to promote high-quality domestic e-assist bicycles. It highlights the concept of e-assist and showcases a variety of products tailored to different use scenarios and functionalities.
Racing & Triathlon Zone(Time: September 14-16, Venue: Hall 9)
The 2017 Asia Bike Show will continue to feature a Racing & Triathlon Zone at the exhibition site to promote cycling culture and spread the concept of healthy riding. The show will provide a rich display platform for quality event organizers such as “Ride the Sky Road,” “Around Taihu International Road Cycling Race,” and the “24H Endurance Race,” facilitating more effective communication, exchanges, and negotiations between organizers and brands, clubs, dealers, and cycling enthusiasts. The zone will also continue to showcase triathlon-related products as well as the POWERMAN Indoor Challenge, keeping the triathlon spirit alive!
More Fun Awaits!
Online Shopping Benefits:The 2017 Asia Bike Show has partnered with two major domestic e-commerce platforms, JD.com and Suning, to build an “online exhibition hall” for attendees — new format, new fun experience. There will also be online activities such as on-site QR code discounts and shopping carts, all designed for you!
Trendy Benefits:“Xiao Lang Jiu Loves Discovery” 2017 Nanjing’s First Bike E-Sports Challenge — get in on the trendy action!
Fitness Testing Benefits:Professional sports injury rehabilitation treatments provided by Restart Kinetic Sports Rehabilitation, along with national-level physical fitness testing and fitness guidance offered by the Nanjing Mass Fitness Center, bring you a wave of fitness testing benefits for all sports lovers!
Shared Benefits:Follow the “Asia Bike Show” WeChat official account, reply with “ofo,” and enjoy 90 days of free riding (benefit claim deadline: September 16)!
The 2017 Asia Bike Show & Demo Days are open to professional visitors only on September 14, and to the public on September 15-16, welcoming all cycling enthusiasts and the general public. For more information, please visit the official Asia Bike Show website www.asiabike-show.com or follow the WeChat official account “Asia Bike Show.”
Free Admission to the Exhibition – Come and Visit for Free Today !
Mobile registration: Follow the official WeChat account of [Asian Bicycle Exhibition] below, and reply with "register" or the number 1 on the homepage to attend the exhibition for free!