The Korean beauty brand Suya Han held its "Begin to Feel the Essence of True Skin" lucky tour event at Shanghai New World Daimaru Department Store from September 9 to 10, 2017, as part of its autumn gathering. During the event, Suya Han offered consumers a variety of delightful experiences while allowing them to further immerse themselves in the unique charm of Korean herbal beauty.
On September 15, Industrial Bank officially announced the release of a co-branded credit card with "Ele.me," a leading online food delivery platform. As a symbol of convenient payment and trendy lifestyle, the internet-based lifestyle platform led by Ele.me has already transformed consumption habits across society. By choosing to collaborate with Ele.me, Industrial Bank is not only making another significant move in cross-industry marketing and inclusive finance, but also taking a firm step toward engaging the internet demographic and strengthening its retail transformation.
In the current wave of financial industry transformation, proactively building an internet ecosystem has become a mainstream trend. For credit cards, integrating users from online lifestyle platforms plays a crucial role in optimizing customer demographics. Data shows that Ele.me’s service coverage now spans over 1,000 cities nationwide, with a user base exceeding 130 million and daily transaction volume surpassing 200 million yuan, of which 99.5% are conducted via mobile devices. Its high-frequency, low-value transaction scenarios and predominantly young, white-collar user base align closely with the target profiles of major credit cards. Against this backdrop, Industrial Bank’s strategic partnership with Ele.me enables the rapid establishment of a mutually beneficial and well-balanced ecosystem.
Based on a deep understanding of the internet and a strong commitment to integrating with it, as one of the first banks to jointly issue cards with Ele.me, Industrial Bank has emphasized the card’s strong "internet" attributes. A wealth of online-exclusive discounts tightly aligns with the real needs of Ele.me users, reflecting the bank’s mature "internet mindset." For example, new customers who apply for the Industrial Bank "Ele.me" co-branded card online and make their first purchase of 15 yuan or more will receive one month of Ele.me Super Membership and five 10-yuan no-minimum Ele.me red packets. Additionally, within five months from the month of the first transaction, if they make at least one 15-yuan transaction on the Ele.me app each month, they will receive a 10-yuan no-minimum Ele.me co-branded membership red packet the following month, up to a maximum of five times during the campaign period. Moreover, the Ele.me co-branded credit card offers premium exclusive benefits when used elsewhere—for instance, the first cash advance each month is fee-free; if monthly transactions reach 100 yuan, online transactions the following month earn bonus points; and Elite Platinum cardholders enjoy 10 million yuan flight accident insurance when purchasing air tickets. These added perks make the co-branded card highly attractive.
Speaking about this collaboration, Wang Yu, General Manager of the Card and Channel Department at Industrial Bank, said: "Currently, with the 'Internet Plus' strategy becoming increasingly mainstream, the 'internet DNA' of credit cards has been fully activated. Industrial Bank is focusing on institutional innovation, open platform development, integration of online and offline services, and ecosystem connectivity, striving to accelerate the construction of digital finance application scenarios. This partnership with Ele.me introduces a high-quality vertical merchant consumption service platform, enabling online traffic exchange and complementary resource advantages to optimize the credit card customer structure from the source. Such forward-thinking concepts not only highlight the vibrant brand identity of the Industrial Bank Credit Card’s ‘Dynamic Life’ series but also underscore our determination for retail transformation."
Since 2015, Industrial Bank has been actively advancing its retail transformation, striving to break free from traditional banking mindsets and embrace the changing times with a more proactive approach. The bank’s "Internet Plus" model has been rapidly activated, covering numerous major domestic internet platforms. In a short time, an "Industrial Internet Ecosystem" integrating entertainment, lifestyle, and wealth management has begun to take shape. Just last month, the bank officially announced a co-branded IC debit card with JD Finance. Together with the launch of the Ele.me co-branded card, the simultaneous introduction of these two products represents a "two-pronged approach" by Industrial Bank to enhance its strong internet attributes.