Helping schools in impoverished areas – The 2017 24-Hour Extreme Charity Run kicks off!

(Photo: Launch ceremony of the "2017Year24Hour Extreme Charity Run")

At the opening ceremony on9Month16Day, Tian Suqing, Deputy Head of Moganshan Town People's Government, Wang Xuesong, General Manager of the Sports & Fitness Division of JD Mall’s Fashion Business Unit,DiscoveryXu Jiayan, General Manager of the Adventure Base, Chen Rong, Marketing Manager of Sig Outdoor Sports Investment Co., Ltd.,and Liu Song, Operation Manager of the "Yidong Foundation"delivered speeches respectively.

This event is a brand-new upgrade to Qiangqianghui’s2016year "24Hour Extreme Charity Run." The original intention of the activity is to raise funds for schools in impoverished areas to build playgrounds, and to call on caring individuals and enterprises to pay attention to the state of sports facilities in schools in these regions. The goal is to help build modern playgrounds and comprehensive sports facilities, allowing children to strengthen their bodies while enjoying the joy brought by sports.

This edition of the "“24Hour Extreme Charity Run" saw Qiangqianghuidonate41895yuanto the "Yidong Foundation," which includesyuan raised through a charity sale initiated by JD Sports in collaboration with JD Charity’s "Warm Winter Charity Action," as well as30000yuan in registration fees collected by Qiangqianghui from participating runners11895yuan..JD Public Welfare will also continue to hold charity sales events in the future to support public welfare causes.

“2017Year24The "Hour Extreme Public Welfare Run" is divided into the "24Hour Individual Challenge" and the24Hour"Strongest10Team" formats, with a total of5runners signing up for the“24Hour Individual Challenge", andover a hundred running enthusiasts registering for the"Strongest10Team" competition. This eventfocuses not on competitive running but on joyful running, featuring music party segments that allow participants to enjoy the fun of sports, meet like-minded friends, and promote a positive and healthy lifestyle to society.

Even small efforts can deliver boundless love—children in impoverished areas deserve the same access to professional sports facilities and venues as those in cities. As"Yidong Fund"founder and celebrity Huang Yi said: "Regardless of wealth, everyone is equal in the face of sports. When children play basketball, soccer, run, and jump on the field... their laughter is so moving. Sports bring joy, and joy is so equal."

This edition of the“24Hour Extreme Public Welfare Run" is more than just a simple sporting event.Ms. Chen Rong, Marketing Manager of Swiss SIG, said: "Running continuously for24hours requires perseverance—only by pushing forward can you reach your goal. Providing consumers with higher-quality products is also a goal we consistently strive for. Rather than calling this a positively charged race, it’s more like a challenge to realize self-worth."Mr. Wang Xuesong, General Manager of the Sports & Fitness Division, Fashion Business Unit, JD.com, also said"This event makes every step of the run meaningful."

Running continuously for24hours is a great test of endurance and stamina, and the power of public welfare gives this run even greater meaning. Ms. Yao Yutong, General Manager of Beijing Qiangqianghui Culture Communication Co., Ltd., stated"We are engaging in a public welfare action, not a running race. Running is just for fun, not for speed.The love of one person may be small, but when accumulated, it can form a warm current of compassion; the strength of one person may be limited, but over time, it can gather into infinite positive energy."”