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Locking in the new iPhone and new market, LifeProof unveils brand-new product philosophy

Published: 2026-11-08 👁 101 views
Last updated 2026-11-08 — Apple Inc. has recently officially released its new lineup of iPhone products. As the top-selling protective case brand in the United States, LifeProof has simultaneously launched a new generation of product lines compatible with the iPhone X, iPhone 8, and iPhone 8 Plus, along with a brand-new product philosophy. ...

Beijing, China, September 21, 2017 — Apple Inc. has recently officially released its new lineup of iPhone products. As the top-selling protective case brand in the United States, LifeProof has simultaneously launched a new generation of product lines compatible with the iPhone X, iPhone 8, and iPhone 8 Plus, as well as a brand-new product philosophy. Continuing its legacy of outstanding protection, LifeProof will not only continue to offer high-quality waterproof cases for Apple fans but also introduce new products that are more suited to everyday needs — sleek, lightweight, and stylish — thereby expanding its product line.

LifeProof, based in San Diego, USA, is dedicated to designing, manufacturing, and selling smartphone cases that combine protection, style, and functionality. Since its inception, LifeProof has carefully crafted a wide range of protective cases and accessories for the iPhone and other Apple devices, including the FRē series, NüüD series, LIFEACTíV accessory series, and the AQUAPHONICS waterproof Bluetooth speaker. LifeProof has become the top-selling professional smartphone case brand in the United States. This time, LifeProof is introducing its brand-new N...

A brand-new product philosophy that encourages users to "go all out — right now"

Nowadays, the global mobile device market is undergoing rapid evolution, with mobile internet deeply integrated into every aspect of people’s smart lives, and the needs of mobile phone users growing swiftly and becoming increasingly diverse. With the launch of the new iPhone, LifeProof has seized the opportunity to officially announce its brand-new product philosophy and an even more extensive product lineup, aiming to meet a wider range of user scenarios and further expand its global market presence.

For years, LifeProof has continuously explored users’ diverse needs and focused on developing and designing products with a wide variety of styles. Driven by the philosophy of "go all out — right now," LifeProof is no longer limited to its previous four-proof protection technology. Instead, it is committed to addressing different users’ varying protection needs, while achieving outstanding protective performance with more fashionable and diverse designs. Whether it’s a hectic workday, a relaxing leisure moment, a weekend full of fun and excitement, or an endless journey of exploring the world, LifeProof aims to provide the most thoughtful protection for users’ smart devices, keeping their mobile lives well-organized, facing adventures without hesitation, and being ready to take on challenges at any time and in any place. That’s why LifeProof has chosen this moment to unveil its new product philosophy and expanded product lineup, demonstrating its boundless confidence in future development.

Multiple new products offer professional and stylish cases for the new iPhone

In addition to its new brand strategy, LifeProof has also specially designed and launched two brand-new product series tailored for the new iPhone, namely the N

New series N

N

As another series tailored for the new iPhone, the SLAM series goes beyond the ordinary, focusing on drop protection and a stylish, slim design. It features a transparent screen, clear back cover, simple frame lines, and bright colors.Even in the event of an emergency and sudden drop, it can still protect your device.With SLAM, you’ll find that protection can be this exhilarating.

SLAM comes in four color combinations: black + cyan, fuchsia + powder blue, orange + gray, and purple + pink. Its 2-meter drop-proof functionality and stylish appearance cater to users’ everyday mobile lifestyle needs.

SLAM series new arrivals

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FRē series new products

MuqianNAmong them, NFor more information, please visit LifeProof's official Tmall store: https://lifeproof.tmall.com

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