The Skyleader brand product series debuts at CHIC-2017 Autumn Show

2017Year10Month11Day –13Day,2017The China International Clothing & Accessories Fair (CHIC2017Autumn) was successfully held at the National Exhibition and Convention Center (Shanghai). As the largest and most market-influential professional apparel exhibition in Asia, the participating industries and brands are set to once again lead China’s fashion industry into the era of “tech-driven products.”

The Skyleader brand product series makes its debut at theCHIC-2017Autumn Show

At thisCHIC2017Autumn Show, Skyleader was invited to exhibit in the Aijia (Aika) Technology Zone, showcasing a range of Skyleader products including reflective windbreakers, four-way stretch down jackets with goose down filling, and seamless bonded down jackets. The display received high praise from numerous industry professionals. When smart technology meets outdoor apparel, it delivers both style and “warmth”!

The Skyleader (SCALER) brand has, since its founding in2003, been dedicated to outdoor activities. With high-quality, tasteful outdoor products and services, it comprehensively meets the customized outdoor equipment needs of urban elites and corporate clients. Covering every aspect of outdoor sports, the brand includes nearly a thousand product categories such as outdoor apparel, gear, accessories, and footwear, earning praise from customers and recognition from the industry. At the same time, Skyleader actively promotes corporate social responsibility, serving as an advocate and promoter of a natural, healthy, and joyful lifestyle.

10Month11–13, Skyleader, in collaboration with Aijia Technology (Aika), launched graphene smart heated apparel at theCHIC-2017Autumn Show. As an outstanding representative supporting the internet-tech upgrade of apparel brands, Aijia Technology (Aika) has long been committed to the application of graphene apparel solutions featuring core patented technologies. Together with the well-known domestic outdoor brand Skyleader (SCALER), they have developed new technologies for graphene smart heated apparel, gradually applying them to relevant Skyleader (SCALER) apparel categories. Through the combined strengths of both parties, this is set to bring graphene smart-tech apparel into modern life in a completely new form, leading a new wave of innovation in the apparel industry.

SCALER+The [series name] is an original product of the Skyleader (SCALER) brand, aiming to blend technology and fashion elements on the foundation of professional functionality. It strikes a balance between urban daily wear and outdoor performance, focusing on the clothing needs of25-35-year-old middle-class individuals and urban elites. It establishes itself as a new-generation fashion brand for urban travel and business trips. Meanwhile, theSCALER+series adopts a minimalist, sleek silhouette, comfortable and versatile fabrics, tech-inspired accents, functionally convenient details, and precisely designed classic soft base colors to meet the diverse needs of its core target customer group.

Nowadays, many traditional clothing companies are seeking new breakthroughs, and with “high-tech new materials+and wearing application scenarios+A new generation of clothing solutions centered around "precise design and positioning" will undoubtedly become a powerful lever in this transformation of fashion, driving the innovation of tech-enabled apparel and integrating technology-driven fashion into everyday life.

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