In the era of sports tourism, snow sports are no longer just the domain of “ski veterans.” The increasingly diverse range of offerings provides visitors with multiple choices—from beginners to professionals, from sports to leisure. This expanding product ecosystem presents new challenges for the management and operations of China’s ski resorts.
The information age demands information-based management methods, and ski resorts must also keep pace with the times.
Cloud-based operational management for ski resorts refers to the increased use and interaction of internet-based services, typically involving the provision of dynamic, scalable, and often virtualized resources via the internet.Simply put, it means using third-party cloud space(such as Alibaba Cloud, Tencent Cloud, Huawei Cloud, etc.)to store, process, and distribute your data.(Note: iSNOW enterprise cloud service data is all stored on Alibaba Cloud.)
Chongli Wanlong Ski Resort
In summary, the main features include: achievingeffective and timely transmission of business datathrough smart terminals and SaaS cloud services,aligning with guests’ mobile payment habits andenhancing the user consumption experience;simplifying operational processes,reducing the error rate of operations;enabling decision-makers to access business information in real timevia mobile devices, promptly conduct statistical report analysis, reduce communication costs, and improve decision-making efficiency.
Chongli Wanlong Ski Resort
Must not cling to outdated practices.
The skiing industry lacks internet technology professionals, and the digitalization level of ski resorts remains relatively low. Most management thinking is still confined within the closed loop of traditional industries. As a result, the digital cloud-based operational management model has not yet been widely adopted in China’s ski resorts. But the information age demands information-based management methods, and ski resorts undoubtedly need to keep up with the times.
Held concurrently with ISPO Beijing 2018 (January 24–27, China National Convention Center, Beijing),the Asia-Pacific Snow Industry Forum (APSC)has, since 2006, upheld its mission to broaden the horizons of the snow sports community, share mature domestic and international experiences, and promote the vigorous development of the skiing industry. With topics such as ski resort acquisitions and alliance programs, information management, safety control, and talent cultivation, it explores the key to sustainable growth in the skiing industry, aiming to provide the sector with some solutions to existing problems.
Cloud-based ski resort operations aim to solve management scenario issues and enhance the efficiency of resort operations and management through practical measures.
- Data is more secure and reliable.Cloud operations enable ski resorts to back up their data at any time to prevent loss. Data security and prevention deployments based on cloud space can effectively prevent data leakage and attacks. Offers multi-scenario, multi-space storage options.
- Reduces operational costs.Eliminates the need for large investments in servers and maintenance. The SaaS commission-based service fee model is relatively low-cost.
- Get real-time updates on ski resort conditions.The dynamic data can be stored and transmitted back in real time. Based on business needs, data reports can be viewed in real time. For a simple example: after a customer buys a drink, they immediately receive information such as inventory and revenue, enabling instant allocation and utilization of resources, and timely restocking when necessary.
Cloud services enhance the overall competitiveness of ski resorts
With the development of cloud services and the widespread adoption of mobile payment methods, many enterprises have opted for SaaS cloud service solutions. The SaaS cloud service model in the snow and ice industry has become increasingly mature, and well-known ski resorts such as Wanlong, Taiwu, Fulong, Beidahu, and Songhua Lake have all applied this model to their enterprise management.
Chongli Fulong Ski Resort
Take Chongli Fulong Ski Resort as an example.As online ticket purchasing becomes the mainstream, Fulong Ski Resort leverages the power of the internet to provide a one-stop convenient online ticketing service for the first time, significantly reducing the time spent queuing for tickets and waiting idly, making it easier for skiers to purchase tickets quickly.
The ski service hall at Fulong Ski Resort has added self-service ticket pick-up machines. Customers purchasing tickets at Fulong Ski Resort can buy them directly through the WeChat ticketing platform on their mobile phones, then use the self-service ticket pick-up machine to scan a QR code and retrieve their ski tickets. After getting the tickets, they can go to the rental area, scan the QR code to complete the rental of ski equipment.
After skiing, return to the rental area to return the ski equipment by scanning the QR code in the same way, then go to the self-service ticket pick-up machine, click “return card,” insert the ski card, and the machine will automatically collect the card. The rental deposit will be refunded to the original payment method—simple, time-saving, and fast.
It is believed that in the future, cloud-based ski resort operations will be adopted by more ski resorts, addressing pain points in enterprise management and enhancing the user purchasing experience. The era’s demand for convenience and time-saving will also accelerate the pace of information-based management in ski resorts.
Upholding the core philosophy of “accelerating the transformation of the sports industry” for fourteen yearsof ISPO Beijing 2018 willfrom January 24–27, 2018be held atthe National Convention Center in Beijing, the capitalwith a grand opening! ISPO Beijing 2018, while consolidating its existing strengths in the skiing category, will simultaneously expand into the ice sports sector, integrating snow and ice tourism as well as snow and ice industry service providers including event organization and training education, connecting the entire industry chain upstream and downstream to serve the whole industry.
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