Heilongjiang is a major province for ice and snow sports in China. By 2022, the province plans to have 20 million local participants in mass ice and snow sports activities and attract 50 million participants from other provinces. This time, with strong government support and the active involvement of social forces, the International Ice & Snow Crawling Open has not only given rise to a popular snow-based branded sporting event, but also achieved the goals of promoting public health and boosting the sports industry, realizing a double harvest of social and economic benefits.