On December 17, the “2017 Zanyi Pearl River Source Tourism Promotion Conference and 3rd Tent Music Festival Press Release” was held at the Pearl River Source Scenic Area. The event was hosted by the Zanyi District Tourism Bureau, organized by Yunnan Pearl River Source Cultural Tourism Investment Development Co., Ltd., and operated by Yunnan Modern Sky Culture Communication Co., Ltd. The conference showcased Zanyi’s tourism products, scenic spots, ethnic culture, travel routes, and other tourism resources, and announced the preparation progress of the 3rd Pearl River Source Tent Music Festival.
On the day of the event, Wang Delin, Deputy District Chief of Zanyi District; Lin Min, Associate Researcher of the Qujing Municipal Tourism Development Commission; Chen Linbo, Head of the Market Division of the Qujing Municipal Tourism Development Commission; Yang Mei, Director of the Zanyi District Tourism Bureau; Wang Juntao, Regional Marketing Director of Modern Sky; representatives from Chuangguan Sports, Wanda Travel Industry, the RV Camping Association, and over a hundred national media representatives attended the press release.
The Pearl River Source Tent Music Festival promotes the transformation and upgrading of the tourism industry, creating a new city calling card.
At the press conference, Wang Delin, Deputy District Chief of Zanyi District, and Lin Min, Associate Researcher of the Qujing Municipal Tourism Development Commission, introduced the general tourism situation in Zanyi. Deputy Researcher Lin said: “The beauty of Zanyi lies in its magnificent and diverse natural scenery; the vitality of Zanyi lies in the dynamic momentum of urban development. To fully promote, display, and introduce Zanyi’s ecological and cultural tourism resources, greatly enhance the visibility and reputation of Zanyi tourism, establish the cultural brand of the Great Pearl River Source, and promote the transformation and upgrading of Zanyi’s tourism industry, we will hold the ‘3rd Pearl River Source Tent Music Festival’ in April 2018 at the Pearl River Source Scenic Area in Zanyi District. By leveraging the Pearl River Source Tent Music Festival to promote the Pearl River Source Scenic Area, we aim to boost suburban tourism, influence surrounding cities, develop distinctive scenic spots, create a cultural brand, and make the Pearl River Source Scenic Area a new city calling card.”
While enjoying the beautiful scenery of the Pearl River Source Scenic Area, Yang Mei, Director of the Zanyi District Tourism Bureau, recommended premium tourism routes in Zanyi to the guests. The Zanyi District Tourism Bureau has been developing the Pearl River Source Scenic Area as a plateau sports resort, which has achieved initial success, with the construction of a new non-powered gliding base, an RV camping base, and the introduction of Warrior Medals.
Future Way: Youth Is the Future – Modern Sky Creates Suburban Tourism Products Based on Music
The 3rd Pearl River Source Tent Music Festival is scheduled to take place in April 2018. As a major music festival debuting in early 2018 in China, the festival will coincide with the full bloom of silk trees in the park, where the vast sea of silk blossoms will be a highlight of the event. This year’s music festival will feature three stages: Forest Stage, FUTURE Stage, and SUNSET–SUNRISE PARTY Electronic Music Stage, with plans to invite nearly 30 well-known domestic artists to perform. When asked about the creative concept of the music festival, Wang Juntao, Regional Marketing Director of Modern Sky, explained: “Youth is the future. In today’s era of intense urban development, the pace of life for young people is getting faster. The original creative idea behind the Pearl River Source Tent Music Festival is to allow young people to experience the beauty of life in a natural environment, relax themselves, create and share happiness, and enhance environmental awareness. This is our Future Way.”
Wang Juntao also mentioned: “The Pearl River Source Tent Music Festival is not strictly a music festival project. The overall planning emphasizes surrounding elements, with plenty of activities centered around eating, staying, and playing. Multiple market brands, the RV Camping Association, and a large number of organizer teams have created distinctive themed campsites, unplugged starry sky grassland music performances, Qujing-Zanyi specialty food streets, and even events like a thousand-person chicken-eating contest—various fun activities all aimed at creating a suburban tourism product based on music as the core element.”