Those who have watched "Planet Earth" or "Blue Planet" must be deeply impressed by BBC EARTH. As a top-tier exploration documentary that has gone viral on social media and boasts a Douban rating of 9.9, the production team of BBC EARTH, driven by their belief in outdoor exploration, perseverance, and courage, has traveled to every corner of the world, bringing us numerous precious first-hand materials about Mother Earth. These works have inspired generations to pay attention to the outdoors, care about the Earth, and redefine the spirit of exploration.
In January 2018,the top-tier IP BBC EARTH will make its first appearance at the ISPO exhibition, exploring the wonders of nature and the greatness of life together with Chinese outdoor companies. At the upcoming ISPO exhibition, BBC EARTH has created an interactive experience zone featuring VR technology that presents BBC EARTH’s stunning footage in 360°, fully showcasing the charm of the outdoors. For Chinese outdoor companies, BBC EARTH will present for the first timea brand-new way of using IP to make the outdoors more exciting.
Empowering brands in multiple ways — IP makes the outdoors more exciting
To grow and strengthen the outdoor industry, it is essential to consider the contextualization of outdoor product sales and how to leverage internationally renowned IPs and content for marketing to enhance brand visibility. What BBC EARTH does is truly integrate humans and nature, bringing the outdoor world into everyone’s life and enriching people’s life experiences. Whether it’s every frame of its imagery or the licensed merchandise and activities, the core principle remainsfocusing on nature and returning to nature.
Based on this, Pinyuan Wenhua, the independent IP operator and licensor of BBC EARTH in China, has tailor-made a unique set of IP licensing strategies for BBC EARTH.
First, product licensing(for example: Chinese outdoor companies can collaborate with BBC EARTH to launch co-branded outdoor products);second, marketing licensing(for example: Chinese outdoor companies can participate in offline events such as BBC EARTH’s health runs).
In terms of product licensing,as the independent IP operator and licensor of BBC EARTH in China,Pinyuan Wenhua has developed a series of IP-themed and rich IP materials by deeply exploring and digesting the high-quality content of BBC EARTH documentaries.By leveraging these exquisite IP materials, Chinese outdoor companies can create a range of outdoor products that best cater to consumer psychology and add the most value to their products. At the same time, companies can obtain the rights and benefits of being a BBC EARTH authorized partner brand, significantly enhancing their brand visibility and reputation.
For marketing licensing, Chinese outdoor companies can engage in joint marketing campaigns with BBC EARTH through marketing licensing partnerships.It is reported that Pinyuan Wenhua will hold multiple BBC EARTH health run events in various cities across China in 2018, with 8,000 participants at each offline event. The health run can also be joined via an app, reaching millions of consumers both online and offline. Chinese outdoor companies can use BBC Earth channel logos, posters, images, videos, and other marketing materials for creating promotional items, as well as gain rights to launch limited-edition gift boxes, special packaging, content marketing, H5 campaigns, and more.
The greatest source of passion, the greatest source of visual beauty, the greatest source of intellectual interest
When we talk about the outdoors, what comes to mind? Blue skies and clear waters, majestic mountains and perilous peaks, the chirping of cicadas and birds? Or survival of the fittest, pioneering spirit, and never giving up?
Perhaps everyone has their own reason for falling in love with the outdoors, but we believe that no matter which aspect of the outdoors you are passionate about, you can find resonance in BBC EARTH.
As one of the most successful documentary and information program channels in the world, BBC EARTH has over 50 years of heritage in producing natural films, broadcasting in 130 countries and regions, with an audience of over 700 million people, and enjoys a very high level of influence.
As a true record of the mysteries of life on Earth, the Earth Channel series of documentaries authentically portray the beautiful landscapes of nature and the raw struggles of wildlife, presenting the charm of the Earth flawlessly on the big screen. With nearly 1,400 hours of documentaries covering topics such as society, geography, local customs, culture, and ecology, every frame is a first-hand valuable piece of human history and the best answer to interpreting nature and the outdoors.
From January 24 to 27, 2018, the 14th Asia Outdoor Trade Show, BBC EARTH will be atBooth B1.329, China National Convention Center, BeijingWe look forward to welcoming Chinese outdoor entrepreneurs. Scan the QR code below — see you there!
Stay tunedBBC Earth Channel — IP Makes Outdoor More Exciting (Product Licensing + Marketing Licensing) Special Recommendation Session, January 25 at 13:30 PM, Meeting Room E237 on the second floor of the Exhibition Area.
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