After decades of accumulation and refinement, Mingyue Lenses successfully held a strategic launch event at the end of 2017, making a stunning debut as an industry-leading brand and becoming the focus of attention in the sector.
According to authoritative market research data published by the internationally renowned market research firm Euromonitor (Euromonitor International), Mingyue Lenses leads in sales within China's lens market. At the strategy launch event, Euromonitor International’s Greater China President Ren (note: character rendering unclear) presented a certificate recognizing Mingyue Lenses as the “No.1 in national sales in China for 2016.” Leading in sales, endorsed by Chen Daoming, setting industry standards, strategic launch events, and high-profile exposure through sponsorship of the Litchi.com New Year’s Concert... Recently, many prominent terms have been closely associated with Mingyue Lenses.
Ren (note: character rendering unclear), President of Euromonitor International Greater China, and (note: character rendering unclear), CEO of Mingyue Lenses
Domestic brands strive for strength, aiming to become leading global brands
The current state of China's lens industry is highly complex, with large-scale foreign acquisitions and penetration, as well as the prevalence of low-end, inferior products, posing significant challenges to legitimate domestic brands. As a national brand, Mingyue Lenses has maintained a leading edge. After more than ten years of dedicated operation, Mingyue Lenses, with its human-centered design philosophy, internationally advanced production equipment and manufacturing techniques, and stringent quality standards, manages visual health for hundreds of millions of myopic and hyperopic patients in China. Guided by this philosophy, Mingyue Lenses infuses every pair of lenses with deep care and premium quality, ensuring greater comfort and safety. True to its founding mission, Mingyue Lenses has for years refused foreign acquisition offers, remaining committed to the cause of visual health and the rise of national brands.
To further upgrade quality and establish itself as a leading global brand, Mingyue Lenses signed an agreement with the first optometric industry academician expert workstation and the Optic Engineering Technology Research Center in the eyewear field, jointly established with Prof. Zhuang Songlin, a globally renowned optical expert and academician of the Chinese Academy of Engineering, and his team—joining forces to uphold rigorous quality standards and strive for global leadership.
Chen Daoming Endorses Passionately, Making a Stunning Debut with the New Mingyue Lenses
Mr. Chen Daoming is not only a national first-class actor but also an idol figure across generations. At the strategy launch event, Mingyue Lenses announced that Mr. Chen Daoming has become the new brand ambassador for Mingyue Lenses. His mature and steady image once again endows Mingyue Lenses with a mission of warm care and also attests to the brand’s strength.
The image upgrade of Mingyue Lenses signifies the official arrival of the consumer brand era in the lens industry. Today’s Mingyue Lenses has already embarked on the exploration of becoming a leading global brand. During the 2018 New Year’s celebration, Mingyue Lenses joined hands with Jiangsu TV’s Litchi.com concert livestream, appearing on the screens of hundreds of millions of viewers worldwide. Exposure exceeding 100 million views has further boosted the brand’s appeal.
Quality you can trust, integrity beyond reproach—partners praise without end
Years of unremitting effort by Mingyue Lenses have earned high recognition from countless eyewear brand partners in the industry.Mr. Liu Xiao, Chairman of China’s leading eyewear retailer, Doctor Glasses, once stated that the rapid development of Doctor Glasses over the years would not have been possible without the strong support of Mingyue Lenses. As the No.1 brand in national sales, Mingyue Lenses also leads in sales at Doctor Glasses. They are willing to recommend Mingyue Lenses to consumers—not only because of the trusted product quality, but more importantly, because they admire Mingyue Lenses’ brand spirit: for years it has consistently refused foreign acquisition offers, remained committed to becoming a leading global brand, a leader in the lens field, and a driving force in China’s visual health industry.
Mingyue Lenses' ability to achieve leading sales figures stems from solid quality and the spirit of revitalizing the nation, as well as its unwavering dedication to the cause of visual health.