Four top-tier outdoor brands make their debut in Beijing, leading the autumn and winter outdoor trends!
Last updated 2026-11-08 — From January 24 to 27, 2018, the ISPO exhibition was held in Beijing, where the Swedish Fenix Group showcased its brands: the Swedish royal family’s preferred brand Fjällräven, Germany’s top-tier outdoor footwear brand Hanwag, and Sweden’s premium stove brand Primus, all making their prestigious appearances at the event. Major media outlets were...
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