2017China’s Outdoor Products Industry

Growth Rate Hits Record Low: Six-Year Adjustment Period Nearing End as Multiple Positives Herald New Growth Phase

On January 26, 2017, Li Changfa, Vice President of the Outdoor Products Branch of the China Textile Commerce Association (COCA), released the “2017 China Outdoor Products Market Survey Report” at the ISPO Sports Industry Forum.

The report stated that due to adjustments in core sales channels, industry growth continued to slow, but the rate of decline hit an all-time low. With the growth rate hitting a new low, the six-year adjustment period is coming to an end, and numerous positive factors are gradually setting the stage for a new round of growth.