ISPO Outdoor Experience Day —— Meet Your 5,000 "Little Sweethearts" on 520

On May 20th, the interactive event of ISPO Shanghai 2018ISPO Outdoor Experience Day (Open Demo Day)will be held at Shanghai Jiabei Country Park. This year, ISPO will collaborate with the nationwide hit running event —X-Mudder Mud Run Shanghai, gathering 5,000 sports enthusiasts for a memorable confession day filled with splashes.

The ISPO Outdoor Experience Day is a sports product testing and experience platform created by ISPO Shanghai, offering direct opportunities to showcase and test new products. Exhibitors at the event can fully present their product information and practical performance, engage in face-to-face dialogue with testers, and gain first-hand feedback. At the same time, they can directly connect with purchasing decision-makers, stimulating sales and generating business opportunities.

This edition of the ISPO Outdoor Experience Day will bring brands and users together through the X-Mudder Mud Run Shanghai. At the event's sole check-in point — a must-pass area for all participants and spectators — each participating brand will receive a 9-square-meter booth along with necessary supporting facilities. The influence will not only reach the over 5,000 sports-loving attendees on-site but will also extend to over 100,000 people through official media coverage by ISPO and X-Mudder, as well as reports across major online platforms, social media, and influencer accounts.

Colorful experiential activities allow products to engage users directly

From land to water, a wide variety of engaging activities will keep brand loyalists coming back for more, delivering more returns and orders than imagined.

Whether it’s the adrenaline-pumping plank competition, the rhythmic fitness ball and kettlebell experiences, or the challenging treadmill hill climb, participants have a blast while giving brands immediate feedback on product usability.

Plank Competition

Balance Fitness Ball

Kettlebell Experience

Treadmill Hill Climb Challenge

As May brings early summer sunshine to Shanghai, water-based activities offer a refreshing escape from the scorching heat. Testing water sports products like paddleboards, water yoga, and kayaking not only cools the body down but also heats up the enthusiasm.

Water Yoga Performance

Kayak Testing

Paddleboard Experience

ISPO Shanghai exhibitors will also enjoy exclusive booth benefits. Come to ISPO and make the most of the wonderful 520 moments.

Business/Event Partnerships

Michael Ji (Ji Yi / Ji Yi)

Phone: 021-20205642

Email: michael.ji@mm-sh.com

Booths/Advertising/Sponsorship

Alyssa Lu (Lu Jianing / Jianing Lu)

Phone: 021-20205562

Email: alyssa.lu@mm-sh.com

About the X-MUDDER Mud Obstacle Race

This time, joining forces with ISPO Shanghai to connect exhibitors and test users is the X-MUDDER Mud Obstacle Race, which has been running for three years and has expanded to eight cities. Inspired by special forces training, this domestically developed, leading original mud-based outdoor obstacle race made a blazing comeback in 2018, ready to get over 40,000 participants nationwide covered in mud once again. Multi-platform event interactions will engage more than 100,000 sports enthusiasts, while comprehensive media coverage will reach nearly 10 million people both inside and outside the venues.

The 10-kilometer full course at the Shanghai stop of the Mud Obstacle Race on May 20 features 25 newly upgraded difficulty levels, covering a variety of challenges such as climbing, crawling, and traversing. The richer array of obstacles will push physical limits even further.

Race Date: May 20, 2018

Race Location: Jiabei Country Park, Shanghai

Race Schedule:

For more details about the event, please click: http://mp.weixin.qq.com/s/_yLjZy0lPB3QfuGxq1tfJw