Travel and running both fall under the category of a healthy lifestyle. Qunar Travel sponsored the Beijing Half Marathon on April 15, calling on young people who love life and value sports to actively go out and enjoy the spring.
“The demographics of travelers and runners naturally align, creating a highly targeted marketing opportunity,” said the Qunar Marketing Director.
Marathon runners typically compete in multiple cities. They are high-frequency consumers of major transportation, hotels, and destination activities. They are keen to discover the beauty of life through running and traveling.
As a renowned marathon event, the Beijing Marathon is a gathering place for post-90s youth and attracts a large pool of potential travel enthusiasts. These valuable young audiences bring precise offline traffic and impactful word-of-mouth effects. While helping to acquire new customers, it also brings Qunar’s brand closer to its users.
At this year’s Beijing Marathon, runners could see Qunar’s “Little Camel” logo at the Qunar brand booth, reflecting the same attribute of “endurance” as marathon running. In addition, Qunar invited several streamers to broadcast the event live, showcasing the fun of spring travel in a multi-dimensional way.
Meanwhile, Qunar’s promotion of a healthy, youth-oriented marketing approach is also attracting runners’ attention while igniting the spring travel season.
“The Beijing Marathon is held in early April, which is the perfect time for spring outings,” said the Qunar Marketing Director.
The travel demands of many Labor Day, Dragon Boat Festival, and even summer vacation tourists are conceived and finalized around this time. As a travel platform popular among young people in China, Qunar uses big data to select popular domestic and international travel products, coupled with low prices, offering travelers real and substantial travel deals.
During the Qunar “Spring Travel Festival” campaign, the highlight is “Special Deal Travel Starting at Just 1 Yuan.” Throughout the event, premium hotels are available for 1-yuan flash sales, and spring travel flights are discounted as low as 20% of the original price.
(Qunar Spring Travel Festival: Special Deal Travel Starting at Just 1 Yuan)
Reporters at the Qunar “Spring Travel Festival” event page saw that from April 11 to 15, a 1-yuan flash sale for hotel rooms near popular flower-viewing spots kicked off daily at 10 AM.
The event includes cities with the highest spring popularity such as Lijiang, Xitang, Zhangjiajie, Dujiangyan, and Shenzhen. A variety of high-quality hotels with romantic, fresh styles and ratings above 4.8 are especially favored by younger audiences.
(Qunar Spring Travel Festival: Popular Flower-Viewing Spots · 1-Yuan Flash Sale)
(Qunar Spring Travel Festival: Recommended Hotspots for Local Trips)