Hangzhou, April 19, 2018 — Recently, Green Cloud has completed a two-way interactive direct interface with IDeaS Revenue Solutions (hereinafter referred to as “IDeaS”), a global pioneer and technology leader in hotel revenue management. With over 30 years of experience in the hospitality industry, Green Cloud has once again earned recognition from an international-level hotel service provider through its outstanding technology, leading products, and high-quality service. At the same time, Green Cloud has become the first domestic PMS provider to complete a two-way interactive interface with IDeaS.
In recent years, as awareness and development of hotel revenue management have continued to grow, more and more hotels have begun using systems to manage their revenue. Currently, most domestic hotel groups or independent properties connect their revenue management systems with their PMS in a one-way manner, primarily to retrieve order information and competitive market data from the PMS. Typically, hotels that only obtain data one way rely heavily on manual uploads for decision-making, rather than leveraging the revenue management system (RMS) to directly and quickly feed data back into the PMS for timely updates to pricing, overbooking, and other revenue management strategies. Differences in revenue management awareness and system understanding among the hotel’s marketing, revenue management, and finance departments can easily lead to revenue leakage.
As a pioneer in revenue management and a global technology leader, IDeaS has provided industry-leading revenue management solutions for various types and sizes of businesses in the global hotel and travel industry for 29 years. As a leader in China’s hotel technology sector, Green Cloud has over 30 years of experience in the hospitality industry, and its marketing-oriented iHotel hotel information platform has helped more than 10,000 Chinese hotels improve operational efficiency and marketing performance. Based on a thorough understanding of the state of revenue management awareness, management practices, and personnel in China’s hotel industry, both parties agreed that automating revenue management through a two-way interactive direct connection is not only a feasible solution but also the most practical one. After completing the two-way interactive direct interface, and with the hotel’s authorization, IDeaS—building upon traditional one-way connections that retrieve hotel order information—uses competitive market data to calculate and generate clear, actionable recommendations. While still allowing for traditional manual intervention in decision-making, this provides hotels with a new option to automatically set room prices, manage overbooking, and more via the PMS system. This enables customers to price, forecast, and report quickly, accurately, and confidently, thereby effectively improving business performance.
Features such as Daily BAR (daily optimal rate), Daily Overbooking (daily overbooking), and Hurdle Rate (threshold rate) are prerequisites for a two-way interactive direct connection between a PMS system and a revenue management system. Prior to Green Cloud’s PMS and IDeaS completing this two-way interactive direct interface, only Opera PMS in China had achieved this. Green Cloud becoming the first domestic PMS vendor to complete this interface reflects its commitment to using technology to serve China’s hotel industry. It will make hotel revenue management more accessible, insightful, and ultimately more profitable. The completion of the two-way interactive direct interface between Green Cloud and IDeaS will undoubtedly drive continuous improvement in the revenue management capabilities of China’s hotel industry and lead a new wave of transformation.
During the nationwide “New Technology, New Business, New Journey” series of product launch and customer exchange events being held in major cities, this interactive direct interface will be available for consultation and trial among participating hotel partners. Stay tuned.
About IDeaS
IDeaS Revenue Solutions has been leading the industry by providing state-of-the-art pricing and revenue management systems along with consulting services. Currently, more than 1.6 million hotel rooms worldwide are priced daily through IDeaS’s advanced systems. Utilizing SAS analytics technology and nearly 30 years of industry experience, IDeaS serves over 10,000 clients across 124 countries, striving to provide hotel managers with more insightful data management methods to enhance pricing decisions.
Whether for independent hotels or globally renowned hotel groups, IDeaS is committed to the promise of “Revenue with Confidence,” helping hotel managers build and continuously cultivate a culture of revenue management. IDeaS possesses extensive knowledge, expertise, and proven solutions to help clients establish effective revenue management principles based on next-generation analytics technologies, enabling them to deeply analyze and promptly seize excellent revenue opportunities—not just for hotel rooms, but across all aspects of hotel revenue. For more information, please visit www.ideas.com/zh-hans
About Green Cloud
Founded in 2010, Green Cloud is a leader in China’s hotel technology industry and an Internet service company dedicated to the research, development, service, and operation of hotel information platforms. Its independently developed iHotel hotel information platform has formed four major business clusters: Green Cloud PMS, Oracle Hospitality (Opera PMS), data platforms, and e-commerce platforms, providing comprehensive information solutions for the broader lodging industry. The company’s founding and core team boasts 30 years of experience in hotel information technology and a leading technical background. Currently, it employs over 300 staff and has completed Series A and A+ financing totaling 85 million RMB. By the end of 2017, it had signed contracts with over 11,000 hotel clients and established partnerships with more than 20 companies among China’s Top 60 Hotel Groups.
Green Cloud is a Platinum member of Oracle PartnerNetwork (OPN), and in 2017, Oracle officially authorized Green Cloud to distribute, implement, and support Oracle Hospitality solutions.
For more information, please contact: Alice Zhang 150-6810-8692