The century-old French outdoor lifestyle brand Lafuma has launched a lightweight clothing line. In addition to making garments lighter in weight, the collection also emphasizes a concept of design lightness—reducing superfluous lines and returning to the simplicity and elegance of fashion essentials, bringing consumers a constant sense of freshness. With a more youthful and fashionable image and a more diverse range of styling options, it builds on the functional foundation of its apparel to promote the “light outdoor” movement—a concept that is both easy to wear and versatile.
Using lightweight material technology, Lafuma is committed to creating an “easy-to-wear, simple, and stylish” lightweight outdoor brand. After 80 years of continuous improvement, the brand has ushered in a “rebirth.” From being a military backpack supplier during World War II to becoming an international lightweight outdoor trend brand today, its long history has laid a solid foundation for its professionalism. Offering comfort, ease, and a connection to nature, Lafuma provides simple and versatile outfit options suitable for travel, life experiences, and outdoor leisure activities, catering to the needs of the new generation.
Lightness at heart, fearless in the face of wind and rain
Life is like a journey—when you encounter storms, maintain a light-hearted attitude and pursue spiritual freedom with ease. The arrival of the fast-consumption era means people have less time to connect with nature in urban settings. Coupled with the time-consuming and risky nature of traditional outdoor activities, many outdoor enthusiasts find their pursuits hindered. The “light outdoor” concept, suitable for short breaks and offering reduced burdens, emerges just in time. Lafuma’s lightweight refresh initiative advocates for “lightness,” creating the most carefree, free-spirited outdoor sports, travel, and lifestyle experience.
The “light outdoor” approach places greater emphasis on spontaneity and a sense of adventure. Lightweight material tech items such as windbreakers and quick-dry T-shirts are not only lighter but also resilient against wind and rain, while retaining breathable and comfortable functionality. Lafuma focuses on the lightness and design of outdoor products, innovating with high-tech fabrics to make garments feel almost weightless. Infused with French romantic design aesthetics, you’ll be the standout star of your journey.
Refresh Your Journey, Style It Your Way
Nothing beats the refreshed you this spring. Lafuma promotes diverse styling options, offering more fashionable outfit solutions for light weekend getaways, cycling and hiking, or countryside picnics, helping you create versatile travel looks. Catering to today’s consumers’ demand for customizable options, it uses simplified pieces that can be mixed and matched in various ways to suit different scenarios—whether for work, camping, or day trips. Echoing the theme “Born Light, Endlessly Stylish,” Lafuma encourages outdoor lovers to challenge themselves, refresh their journeys, and embrace life’s unpredictability—with Lafuma always by your side.
Expand Community Activities, Embrace a Refreshed Life
Beyond clothing, in 2018 Lafuma organized numerous community events around the world centered on relaxed travel and fun challenges. Among them, the “Live Joyfully” series of events, with their fresh and engaging formats, were highly popular among outdoor sports and travel enthusiasts. Lafuma also engaged in cross-industry collaborations with various brands and organizations, including Youxiake, Tuniu, Land Rover, Huazhu, and the Gobi Challenge hosted by CEIBS, introducing new experiences and gameplay. For example, the recent Colorful Hiking Festival incorporated elements of color runs into trekking adventures, along with spring tea-picking, music festival street photography, and overseas road trips. In addition to being lightweight and functional, Lafuma’s clothing is also photogenic and flattering—helping you enjoy your trip even more. With Lafuma, enjoy travel, enjoy life.
“Born Light: Lightweight, Simple, Natural, Fresh; Endlessly Stylish: Versatile, Mix-and-Match, Fashionable, Eye-Catching.” In 2018, Lafuma has been completely refreshed, offering fashionable and comfortable travel gear and lifestyles for outdoor sports and holiday travel enthusiasts. It’s perfect for making the most of fragmented time and setting off for freedom anytime, anywhere.