Strong moves, few words — Li-Ning’s grand show opens in dazzling style!
▲ Review of the Li-Ning “Wu Dao” show at New York Fashion Week
Earlier this year, the four words “China Li-Ning” ignited New York with an Eastern red hue, shining a light on the world. For a moment, “Made in China” became a hot topic once again, and behind Li-Ning’s stunning transformation was a bold push by its creators.On July 6, two key guests from China Li-Ning will take the stage at the ISPO Shanghai 2018 Sports Fashion Trend Forum, awakening the pride of China's original designers!
New York Fashion Week holds supreme prestige in the fashion world. The appearance of China Li-Ning this time revisits the brand’s retro trend classics from 1990s Chinese sportswear, blending them with modern pragmatism, while deconstructing the future trends of sports fashion, marking a powerful statement by a Chinese national brand on the international stage.
△ Collection of images from the Li-Ning runway shows
The new China Li-Ning has achieved a bold transformation in design style, merging sports aesthetics with a Chinese perspective, while accentuating with Western modern silhouettes. Different from traditional sports styles of the past, this connection with current trends and fashion is undoubtedly a bold move by China Li-Ning — its spirit of courage and willingness to change has earned widespread praise.
△ Li-Ning products and design sketches
Works that combine design sensibility with national sentiment have won favor in the fashion world, sparking a buying craze in the consumer market, with related products selling out quickly. The return of the Li-Ning era means anything is possible!
△ Long queues form outside the Li-Ning new product launch
After years of persistent experimentation, China Li-Ning has finally emerged as a standout among many sports "trend brands." It enhances product “attractiveness” while maintaining its consistently high quality, stays true to Chinese style, and enters the public eye with an ever-relevant attitude. The Li-Ning design team states that their original design concept is: Chinese culture + sports perspective + trend vision.These trendsetters in the design world have sparked this “national trend fever” while also offering some food for thought to other brands and designers in the industry.
On July 6, 2018, at the ISPO Shanghai 2018 Fashion Trend Forum, two lead designers from China Li-Ning will share their insights on sports trends with the audience.
Chen Lijie — Chief Designer for Li-Ning’s 2018 Fall/Winter New York Fashion Week
Lead designer for Li-Ning BADFIVE, collector of Transformers toys. Lives in Beijing.
Designer’s Manifesto:
Sport provides the substantive core of trends, giving them soul. Chinese youth value a healthy lifestyle and personalized self-expression more — and that is the driving force behind China’s sports trends.
New York Fashion Week Related Content:
Responsible for the design of practical streetwear styles; incorporating utilitarian street elements into runway pieces, using inspiration from traditional weaving techniques combined with functional fabrics and industrial materials to offer modern youth more styling possibilities.
Wilson — Pattern Lead for Li-Ning’s Street Culture Product Line
Pattern Lead for the Li-Ning street culture product line BADFIVE series, based in Hong Kong, guitarist in a band, and marathon enthusiast.
Designer’s Manifesto:
Change is eternal, and anything is possible.
Show Related:
Responsible for the BADFIVE patterns of the street basketball product line. Integrates aesthetics that blend ancient and modern, East and West into the design of street basketball apparel — sleek and streamlined, helping modern youth fall in love with tradition again, thereby creating new culture.
ISPO Fashion Trend ForumAims to share the latest and trendiest industry information, provide a platform for exchange and ideation, inspire design ideas for professionals in the field, and accelerate the development of the “sports + fashion” industry.
This summer, the forum at ISPO Shanghai 2018 will specially invite these two designers from China Li-Ning. It is hoped that through their sharing, more people will reflect on “China Originals,” showcasing “China Power.” If you’re ready to “Wu Dao” with us, please contact us now!
Michael Ji Yi?
Phone: 021-20205642
Email: michael.ji@mm-sh.com
For years, ISPO has been dedicated to providing a platform for innovative thinking and showcasing cutting-edge products in the global sports design industry. In recent years, recognizing the tremendous potential of China's sports sector, ISPO has actively leveraged its platform to offer year-round comprehensive services, encourage original Chinese design, and promote the vibrant growth of the global sports products industry.
This yearJuly 5–7, the eventat the Shanghai New International Expo Centrewill once again set sail,ISPO Shanghai 2018with nearly 600 exhibitors bringing around 700 brands and over 50 concurrent activities, comprehensively presenting the latest products and trends in Asia’s summer sports markets, including fitness, running, outdoor, and water sports. “China Li-Ning” is set to play a key role in this major event.
Online registration for ISPO Shanghai 2018 is now officially open to the public. Scan the QR code below or click “Read More” to pre-register online,and get 50 RMB off the admission ticket right away.