Driven by a shared passion for outdoor exploration and mutual appreciation of brand values, LAFUMA teamed up with Huitong Luhua · Land Rover Club, the largest lifestyle platform for Land Rover owners in China. The collaboration aims to provide outdoor enthusiasts with an interactive platform and offers a unique high-end off-road self-driving experience. It allows participants to immerse themselves in the spirit of adventure, innovation, and high-quality living, attracting a large number of car enthusiasts to join actively.
This LAFUMA x Land Rover Club Yunnan-Tibet road trip started from Chengdu and passed through Xichang, Lugu Lake, Lijiang, Deqen, Zogang, Ranwu, Motuo, Nyingchi, and Lhasa. Together, travelers spent an unforgettable half-month “on the road.” They witnessed vast grasslands, mysterious sacred lakes, and snow-covered landscapes. Along the way, they enjoyed the high-altitude oxygen-rich environment of nature while also feeling the spiritual purity of Tibet, gaining both tranquility and inspiration for the mind and soul.
Driving to Tibet is both a rewarding experience and a challenge. As most areas in Tibet are at high altitudes with significant day-night temperature differences and frequent night rains, it's known as “four seasons on one mountain, different weather every ten miles.” As the official sponsor of this road trip, LAFUMA provided drivers with highly acclaimed outdoor jackets that offer windproof, water-resistant, and warm features — expertly designed to handle changeable weather and ensure a safe journey through Tibet. At the same time, their fashionable and vibrant color designs added a pop of color to outdoor photos, helping wearers stand out effortlessly in any crowd.
Windproof, water-resistant, and warm
The LAFUMA three-in-one outdoor jacket features a warm fleece lining that retains heat and prevents heat loss, making it adaptable for various occasions. The water-resistant outer shell keeps the interior dry even when wet, while the windproof material provides warmth and allows breathability, ensuring your body stays dry and comfortable. An adjustable windproof hood, along with windproof collar and front placket, offers enhanced protection against wind, frost, rain, and snow, ensuring a worry-free and warm journey.
In terms of details, the Velcro cuffs allow for easy adjustment of tightness, and the inner side of the cuffs includes snap buttons for convenient attachment or removal of the liner. The snap fasteners help secure the liner, and the liner zipper connects seamlessly with the jacket zipper for a snug fit that prevents shifting — all to help adventurers conquer the challenges of the outdoors.
Outdoor fashion for multiple occasions
Unlike typical loose and oversized outdoor designs, LAFUMA outdoor jackets feature a sleek and simple French style with a tailored fit, turning wearers into fashion icons in the outdoors and easily capturing attention. During the trip, participants frequently wore their LAFUMA jackets for group photos. The vibrant and stylish color schemes popped beautifully against outdoor backdrops, becoming the ultimate travel photo “must-have” that lit up social media feeds.
With a design that combines function and fashion, LAFUMA jackets are not only ideal for professional outdoor activities such as hiking, cycling, and camping but also offer comfortable and stylish solutions for travel, vacation, and urban wear. They truly meet the need for “one jacket suitable for multiple occasions.”
Discovering the most beautiful Yunnan-Tibet route, the LAFUMA “Live Active” series events brought outdoor enthusiasts together to embrace the journey “on the road,” enjoying the thrill and meaning of off-road adventure. Going forward, LAFUMA will continue to promote the spirit of health, nature, joy, and outdoor fashion through ongoing challenges.