Caring about pet-friendly travel? Tujia’s latest campaign really hits the mark.
Is it the regret of many to not be able to bring their beloved dogs or cats along for a trip? Even if you manage to bring them, it often turns the journey exhausting for both sides, a real ordeal. After all, finding accommodations that accept pets can be a huge problem.
Tujia has broken away from traditional thinking this time, creating pet-friendly listings tailored specifically for pet owners and families. Not only are there plenty of options, but they’re also high-quality and come in a wide variety — from spacious and cozy apartments to luxurious villas with swimming pools, you name it.
As soon as these listings were launched, they received widespread praise from pet-loving influencers on social media. Many agreed that Tujia’s move solves the pain point of not being able to travel with pets, allowing them to happily roam free with their furry companions. Some influencers couldn’t wait to experience it firsthand and shared the news (and perks) with their fans, spreading the joy of these attractive deals. Influencers even tagged each other, making plans to travel together with their pets — showing fans just how close-knit they really are. Who knew these rivals were such good friends? As the saying goes, “competitors are enemies,” right?
So, what’s the quality of these pet-friendly listings where both owners and pets can stay together? Our editor went to Tujia for an in-depth experience.
First off, the rooms are spacious enough, with ample space indoors for energetic pets to roam and play freely.
There are various styles of rooms to choose from, all clean and tidy, with cleanliness rated at five stars.
You can even cook in the room, so you don’t have to worry about not eating well while traveling with your pet. The overall design is very thoughtful and warm.
Moreover, after browsing and comparing on the app, we found the pet-friendly listings offer great value for money.
The promotion is fun, soft-touch, and quite highlights the brand’s appeal, targeting users with precision.
Unlike the straightforward and sometimes blunt ads of many homestays, Tujia’s promotion this time is full of fun and offers lessons worth learning. By placing creative long-form comics featuring drama queen pets on major WeChat accounts, it generated massive reads. Through the humorous antics of these drama pets, more consumers gained a vivid and memorable impression of Tujia’s pet-friendly listings.
The hashtag #MyPetIsADramaQueen garnered over ten million views and sparked heated discussions, strongly promoting the campaign.
A large number of Weibo influencers also posted themed creative posters and long images, stirring up topic discussions.
TikTok creators also showed off in creative ways on the TikTok platform, using popular short video formats to demonstrate just how enjoyable it is to travel after booking a pet-friendly stay via Tujia.
With precise platform targeting and fun, engaging promotions, Tujia’s campaign achieved excellent results. By directly addressing the issue of traveling with pets, it successfully captured a large number of target users. Thinking about taking your pet out for an adventure too? Then you’ll be excited to learn this trick: Open the Tujia app, search for your destination, filter by “Pets Allowed,” and all the listings you want will be right there.