KAILAS collaborates with Tmall Club: The outdoor formula to 'climb' into a new life

       In Europe, America, the former Soviet Union, as well as Japan and South Korea in Asia, rock climbing has become quite popular. In China, after more than a decade of development—especially in the past two years—it has begun to take shape and has attracted an increasing number of young participants. It’s no wonder that, through data insights, Tmall found that in the past year, men aged 22–30 showed a 61% increase in purchases of mountaineering and rock climbing gear. Rock climbing has become a highly popular sport and has recently appeared in several TV dramas and films.

       And in the field of rock climbing, as the leading brand in all of Asia, KAILAS, in collaboration with Tmall on May 26, held theTmall Club x KAILAS [Rise to the Challenge] Rock Climbing Training Camp, attracting active participation from a large number of young people. Just take a look—at the event, there was a gathering of sports enthusiasts and rock climbing experts.