When running becomes a “trendy item,”
what follows,
is an onslaught of mixed information.
You,
how can you stay clear-headed,
in the midst of the chaosto sift out the “truth,”,
and properly position your brand and events?
On June 30, cometo the 2018 Asia Outdoor Exhibition [Running Industry Forum], listento authoritative insights covering all aspects of running, learnhow you can leverage development opportunities in the broader environment.
The 2018 Asia Outdoor Exhibition will collaborate with professional running organizations and media such as Sanfo Outdoor, Joyrun, China Outdoor Network, and Zuiku, inviting official representatives from the Jiangsu Provincial Sports Competition Management Center, the Deputy Director of the Lishui District Sports Bureau, leaders of top-tier running clubs nationwide, well-known domestic event organizers—Qiongjing Sports and Yidao Sports, professional running gear retailers—42195 Running Equipment, and sports performance training institutions—Yiji Performance Training Camp, to analyze the trends in the running industry in 2018 using data.The forum content covers multiple dimensions including running policies, industry data, events, products, and sports recovery.
Special Host: Yan Yi
Founder and Deputy General Manager of Yidao Sports
Forum Content:
2018 Asia Outdoor Summit - Running Industry Forum
In 2017, there were approximately one thousand marathon events across China, with around ten million participants.With the deepening of supply-side structural reform, the continuous advancement of the national “Belt and Road” development strategy, and the gradual implementation of the Healthy China strategy, the marathon sports industry has encountered significant development opportunities.
Speaker: Zhang Shuantai
Head of the Competition Department I, Jiangsu Provincial Sports Competition Management Center
Presentation Focus:A detailed breakdown of the latest running policies — how will marathon events in Jiangsu Province and the cultivation of urban running environments develop?
Speaker: Rui Fanglin
Deputy Director of the Sports Bureau of Lishui District, Nanjing
Topics to be covered:What impact will the successful experiences of mass events have on the future development of the industry?
In addition to the ever-growing popularity of marathons, trail running has also gained widespread attention in recent years. According to an incomplete statistic from the outdoor sports website 8264:Between 2015 and 2017, the number of trail running events in China increased nearly fourfold.This clearly shows the booming development momentum of trail running in China in recent years. With the increasing popularity of various events, how can we stay rational, optimize resource allocation, tap deeper into industrial potential, and make events more standardized, market-oriented, and distinctive? Find out at the [Running Industry Forum]on June 30th as he shares his insights.
Speaker: Xue Qianyao
CEO of Shanghai Qiongjing Sports Culture Development Co., Ltd.
Topics to be covered:From the hidden gems of the Jiangnan region to the snow-capped mountains of the southwest,What was the reason for going all the way to Yunnan to organize the niche Yulong Snow Mountain Super Trail Race? What trends in the development of trail running in China does this reveal?
Marathon and trail running events are showing a multi-layered and diversified development trend, making the linkage effect across the industry chain increasingly apparent.To vigorously promote the development of the running event industry, it is necessary to foster deep integration with related sectors such as technology, media, exhibitions, tourism, and the internet, and lead these industries toward deeper development.At the [Running Industry Forum], those with firsthand insights into the running industry will delve into big data, rationally analyze industry prospects, and promote the development of the running industry and the transformation and upgrading of the economic structure.
Speaker: Liang Feng
Co-founder and CEO of Joyrun
Topics to be covered:Throughout 2017–2018, what differences were there among runners in different regions, age groups, and genders — both during regular runs and while participating in events — in terms of equipment, running habits, and more? What were they thinking about while running? What trends do the professional data analysis results and refined big data from that year reveal?
