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“How do you evaluate me?” “Naturally, with professionalism and strict standards!” ...

Published: 2026-11-08 👁 101 views
Last updated 2026-11-08 — The judging panel of the 9th Asia Outdoor Industry Awards features a diverse and impressive lineup. They include: legendary mountaineers, retail veterans, dedicated runners, fashion designers, gear enthusiasts, seasoned outdoor travelers, and professional product designers. Now, let’s reveal their “diverse identities” and “cross-industry perspectives”—the new keywords for the Asia Outdoor Industry Awards judges.

The judging panel of the 9th Asia Outdoor Industry Awards


   Diverse backgrounds   

   Strong team lineup   


They are:

Legendary mountaineers, retail veterans, dedicated runners,

Fashion designers, gear enthusiasts,

Seasoned outdoor travelers, professional product designers


They are:



Now revealed





“Diverse identities” “Cross-industry perspectives”


—New keywords for the Asia Outdoor Industry Awards judges



 Edmund Yau 

 Head Coach of the Hong Kong Mountaineering Training Centre 

Former President of the Hong Kong Mountaineering Union

Recipient of the Medal of Honour from the Hong Kong Special Administrative Region


Mr. Edmund Yau is a legendary figure in the Hong Kong mountaineering community. He began climbing in 1976 and has set numerous Hong Kong climbing records, includingbeing the first Hong Kong person to summit the Seven Summits and reach both the North and South Poles.At the same time, he has actively promoted outdoor sports such as mountaineering and running in Hong Kong society, and founded Hong Kong's largest mountaineering gear store and training center.



 Rico lee 

 Founder of Shanghai YIISII Apparel 

Fashion designer

Former Design Director and R&D Director at Northland and ACOME


In 2014, Rico Lee collaborated with brands such as ANTA, ERAL, and McLaren GT, becoming the first Chinese outdoor fashion designer to participate in Shanghai Fashion Week. Rico Lee entered the industry during the emerging era of China’s outdoor sector and experienced several key turning points..He strives to implement the concept of “Beautiful Technology,” exploring ways to bring advanced functional technology into urban life and creating functional products that meet modern lifestyles and fashion tastes.



 He Yihong 

 Founder of Mashangzou Travel Culture Studio 

Seasoned outdoor traveler and media professional


Ms. He Yihong is one of China’s early backpackers. She has participated in numerous hiking and mountaineering activities in the southwestern and northwestern regions, tackled high-difficulty trails such as the Lop Nur and the Hotan Ancient Trail in Xinjiang, and summited peaks like Sichuan’s Banji Peak at 5,400 meters and Yunnan’s Haba Snow Mountain at 5,396 meters.Has driven and traveled in more than ten countries and regions including India, Nepal, Malaysia, Hungary, Canada's Antarctic Peninsula, and the Svalbard region of the Arctic, and is equally passionate about outdoor sports such as skiing and motorcycling. Formerly served as Executive Editor of the renowned domestic outdoor magazine "Outdoor Exploration" (Outdoor Adventure).



"Scientific Configuration" "Comprehensive Vision"


— Keywords from the Regular Lineup of the Asia Outdoor Industry Awards


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