On June 28, 2018, during the Asia Outdoor Trade Show, the China Outdoor Association (COA) released the "2017 Annual Survey Report on China’s Outdoor Products Market" in Nanjing. The report is researched and organized by the COA and is published both domestically and internationally every year.
In 2017, the overall domestic outdoor market reached a scale of 50.42 billion yuan.
2000–2017 domestic core outdoor market size,
2018–2021 forecast data (unit: 100 million RMB)
Market concentration statistics
The report outlines the development of China’s outdoor products market in 2017, organizing and analyzing annual market data. In 2017, the total outdoor market size reached 50.42 billion RMB, of which the core outdoor market size amounted to 19.03 billion RMB, reflecting a 3.2% increase from the previous year. Although the growth rate continued to slow, it has approached the bottom, signaling that the industry is about to emerge from the adjustment period and enter the next upward cycle. The other three segments of the market also showed varying degrees of growth.
Trends in the number of core outdoor brands
Brand market share chart
The number of market brands also saw slight growth in 2017, with the total number of outdoor brands reaching 901, including 452 domestic brands and 449 foreign brands.
Market share by sales channel in 2017 and forecast share for 2021
In terms of distribution channels, online sales continue to squeeze the market share of street-side stores and mall-based stores. Among them, street-side store sales accounted for 19%, mall store sales 62%, and online sales 19%.
This COA report launch placed greater emphasis on on-site interactivity. Attendees and media actively engaged with the speakers, sharing insights on the report's content and jointly discussing and analyzing the issues raised as well as topics of common interest within the industry.
After years of data accumulation and in-depth industry research and analysis, the annual report release event organized by the China Outdoor Association has gained unanimous recognition from the industry and is widely adopted and referenced. Prior to this, the COA had already released the English version of the report in Europe in mid-June, receiving high praise from international colleagues.
Beyond the annual outdoor market research, the COA also welcomes professionals within the industry to collaborate on more initiatives to promote the healthy development of China’s outdoor sector.
Any organization or individual wishing to cite data from this report,
please contact Mr. Zhang Yifu from the COA Secretariat:
E-mail: zhangyifu2001@163.com
Phone: 010-67152909