At 8:30 AM on June 28, the 2018 (13th) Asia Outdoor Show was already bustling with energy, as attendees flowed into the venue in an orderly manner. Without further ado, here are the photos ↓↓

This year's Asia Outdoor Show and Asia Bike Show occupied Halls 4, 5, 6, and 7, covering a total exhibition area of 60,000 square meters. A total of 587 brands from both domestic and international markets participated. The venue was packed with visitors, and the annual four-day "festival" of the Asian outdoor community kicked off in high spirits!
On-site video
First, let’s take a look at the major events in the exhibition halls on the first day:
2018 Asia Outdoor Industry Awards Ceremony – The winning products all received opportunities for free exhibition display~
Authoritative Release – Presented by Mr. Zhang Yifu from the secretariat of the China Outdoor Brand Alliance (COA), the “2017 China Outdoor Products Market Research Report” offered an in-depth look at the past year’s developments in the outdoor industry, backed by comprehensive data.
The global e-retail platform Amazon also held a product promotion session~
Next, follow our photographer’s lens and take a tour of the key exhibition halls at the 2018 Asia Outdoor Show~
Made in China CHAIN
Tent Zone
RV & Camping Zone
Water Sports Gear Zone
Now, let’s explore the exhibition halls with our editor!!!
Situation in Hall 4
KAILAS
KAILAS is located at booths 4.5300 and 4.5500, featuring a sporty, fashionable, and minimalist style. In addition to the product display area, freshly ground coffee adds a touch of charm and comfort to the booth. On-site lectures and interactive sessions also brought a lively yet professional vibe to the exhibition space.
SCALER
SCALER is situated at the entrance of Hall 4, in booths 4.1300 and 4.1500. With a sleek, elegant black-themed booth design, split evenly on both sides, the exhibit displays simple and refined color schemes, drawing a lively crowd!
ARCTOS
ARCTOS is located at booth 4.4100, continuing its signature black-themed booth style. Outside the booth are cool mannequins displaying apparel, while inside, the youthful, fashionable, and sporty atmosphere attracts many visitors to stop and take a look!
deuter
Deuter is at booth 4.4710, a century-old German backpack brand, using Western portrait advertisements that create a highly impactful visual effect.
Blackdeer
Blackdeer is located at booth 4.2300, featuring an irresistibly playful hand-drawn style that has drawn many exhibition-goers to pause and admire.
Situation in Hall 5
Toread
Toread is located at the entrance of Hall 5, in booth 5.1500. With open corners on two sides, the booth design enhances openness, and its youth-oriented, practical products attract a steady stream of visitors.
China “CHAIN” Made
The concept behind China “CHAIN” Made is to facilitate effective connections among various segments of the upstream supply chain (SUPPLY CHAIN), showcasing the mature supply chain integration capabilities of China’s outdoor industry.
Biancheng Sports
Biancheng Sports, with its brands NORTHLAND, LOWA, and LEKI, has set up at Booth 5.4500. As a company specializing in sports brand operations, what new moves will Biancheng bring?
Mobigarden
Mobigarden is located at Booth 5.4400. With a black, white, and gray color scheme and highly design-conscious displays, the spotlights enhance the layered spatial effect of the booth. Coupled with its high-quality products, attracting a crowd is never an issue.
Situation in Hall 6
Brothers BRS
The green-themed Brothers BRS is located at Booth 6.5500. The open exhibition area mainly features outdoor cookware and foldable tables and chairs. You can see the on-site crowd is quite lively~
Blackstone
Blackstone is located at Booth 6.4700. It offers a full range of cookware in various styles, dedicating a large space to displaying them, which enhances both comfort and the overall visiting experience.
Blackice
Blackice is located at Booth 6.1520, offering professional outdoor down products that are both high quality and lightweight.
Himalaya
Himalaya is located at Booths 6.2100, 6.1100, and 6.1300. Its warm color palette—do you think it appeals to younger audiences?
Light-Seeking Exhibition Group
The Light-Seeking Exhibition Group, including MSF, FEIJIAN, Snowwolf, Alocs, Sunrex, Krosstorm, and HX OUTDOORS, is at Booths 6.4100-6.4500 in Hall 6.
Alright, have you had your fill of the excitement?
If not, come by today, tomorrow, or the day after tomorrow,
you’re all welcome~
Rock climbing competitions, slackline contests, water experience zones...
And right next door in Hall 7, there's also a kids' balance bike carnival going on~
Remember to come early~
June 28 – July 1, Nanjing International Expo Center,
2018 Asia Outdoor Exhibition!