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Breaking Boundaries | The ISPO Shanghai 2018 Press Conference Arrives as Scheduled

Published: 2026-11-08 👁 103 views
Last updated 2026-11-08 — On the afternoon of July 4, the ISPO Shanghai 2018 press conference was held at the Kerry Hotel Pudong in Shanghai, with nearly 100 sports industry and mainstream media outlets in attendance.

      The annual summer multi-category sporting goods exhibitionISPO Shanghai 2018 — Asia (Summer) Sporting Goods & Fashion Exhibitionwilltake place from July 5 to 7, 2018at the Shanghai New International Expo Centre.

Highlights of the expo:


In line with the new development trend of an increasingly robust sports industry system and significantly optimized industrial structure, ISPO Shanghai 2018 hasset up dedicated zones for fitness, running, outdoor, and water sportsandfurther divided them,into specialized display areas such as a women’s sports products collection hall, a running industry theme pavilion, a children’s sports products theme zone, and a water sports industry theme pavilion.thematic display areas.


ISPO Shanghai 2018 will welcome


domestic and international fitness and running brands:

Buff,CEP,Dexshell,Epitact,

Gola,GOOD YEAR,

I-Pure,Leevy,Mico,Octane,

Power Balance,Rollerbone,Skins,

SOGUI,Spart,Tecnica,

TriggerPointand so on;


outdoor brands:

Acecamp,BOSMA,Camp,

Douchebags,Fj,Helatila,

HanDragon,

Mac in a sac,Marmot,Mei,

Munkees,Pacsafe,SP,Trespass,

Trezeta,VECTOR,Venex,

93Team,Snowline, etc.;


Water sports brands:

Aqua Marina,Bestway,

Easigo,Flywave,Heidiao,

Kaijiang,Molokai,Point 65,

O'Brienand others;


China's ski resort Taiwu Town and the Polish longboard brandAlternative Longboardswill continue to participate in the exhibition.


China's ethnic running shoe brand Duowei(Do-win),functional sports sock brand Hanjiang(Hanjiang),sports smartwatch brand JTOUR(JTOUR),smart treadmill brand IPO(IPO),bone conduction sports headphones Aftershokz(Aftershokz),Italian sports eyewearRudy Project,Canadian longboardsZenit Board,German longboardBolzen Trucks, andthe 1688 exhibition group(together with over ten resident brands),German football club Schalke 04 along with Umbro(Umbro) willMade its debut at ISPO Shanghai.


Women’s Sports Theme Pavilion,German women’s sports brand Anita,Australian women’s sports brand Lorna Jane,professional women’s sports brand Yvette,Zoano,Techsport,Wondoak,Exciting Design,Gavanand other brands will join;


Switzerland-based Micro,Australia’s VIGHT,local brand Phibee (Little Elephant)will bring a wide range ofnew children’s sports products to the event.


       At the same time,world-renowned outdoor brand Patagoniawill collaborate withEnvironmental organizationsmade an appearanceat the ISPO Eco Zone, and hosted a three-day"Repair & Practice" eventat the exhibition site, sharing environmental concepts with a wide range of outdoor gear manufacturers, outdoor groups, and enthusiasts through free repairs of outdoor clothing and backpacks.


      ISPO is not only a trade platform for buyers and sellers, but also an industry exchange event where professionals, practitioners, and sports enthusiasts come together to discuss the development of China's sporting goods industry.


      In addition to the exciting array of exhibits on-site, ISPO Shanghai, which drives industry development, will featuresix major forum segmentsas well asmore than 50 forums, lectures, competitions, and launch events on various themesto share cutting-edge industry trends with sports industry professionals.

In recent years, digitalization has become a new direction for the development of the sports industry and brands. The ISPODigitalization Summit Forumhas invitedspeakers from sports brands, online distributors, and more,to discuss how digitalization can help sports brands innovate their products and carry out digital marketing.


In recent years, women’s participation in the sports market has continued to grow.The Women’s Sports Industry Summit Forum, in collaboration withLanxiong Sports, invitedindustry insiderstogetherto explore the consumption needs of female athletes, share insights on building and operating women’s sports brands, and discuss the current state and future of the female sports consumer market.


"Children & Youth" has become the “frontline battlefield” in brand development.The China Children’s Sports Industry Forumwill once again collaborate withthe Shanghai Municipal Sports Bureau,Explore the future development of sports training for children and adolescents.


As an information platform tailored for designers and product managers by ISPO,Trend Forum on Sports Fashionwill once againshare design guidelines for fashion sports and discuss the transformation experiences and insights of domestic brands.


The Water Sports Zone will once again feature a massive 250-square-meter indoor pool in 2018Water Sports Industry Forumwill also bring to enthusiastsinsights into the development trends of China’s water sports industry and the current status and direction of its various sub-sectors.


The ISPO Running Zone will launchRunning Industry Summit Foruminvitinginvestors, e-commerce platforms, and brand representatives,to share industry trends, along withface-to-face exchanges and operational experience sharing by well-known running group leaders from Shanghai.



      In addition,National Youth Floorball Championshipwill be held on-site, bringing together over ten teams and nearly 300 “young athletes” as they vie for the championship title once again.

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