ISPO SHANGHAI 2018Asia (Summer) Sports Goods & Fashion Exhibition7On the5th, it officially kicked off in Shanghai. This year, Beijing Ruijilongfeng also showcased its represented brands — the AmericanMarmotand ItalianTrezeta— at the Shanghai International Expo Center. We interviewed Mr. Zhang Yong, the marketing manager of Beijing Ruijilongfeng, and invited him to answer some questions about the brands and their products.
QQ: First, please introduce the full range of new products for this exhibition.
AA: Sure, but before diving into the products, I’d like to briefly talk about the environmental philosophy we’ve been emphasizing —Treadlight. In the2019Spring/Summer season,Marmotwill continue to promote this environmental concept in depth. This isn’t just empty talk; it’s something that’s truly integrated throughout our product line.MarmotWe’ve been working hard to reduce our impact on the planet and do our part for the environment. That’s why, in our new products, we’re also staying true to this philosophy. This includes ourEVODryeco-friendly waterproof products, as well as eco-friendlyThreadT-shirts in collaboration withT, an international eco-textile company — all of which reflect this concept.
At this year’s exhibition,Marmot’s new products are mainly highlighted in three major zones: urban leisure, professional outdoor, and training series.
2019In the Spring/Summer season, you’ll see even more new products from the brand.