Nowadays, the fast-paced lifestyle makes people tired of work yearn to escape the city. Getting outdoors and connecting with nature has become a trend and a new way of life. Jiangxi's Wugong Mountain—Wugong Mountain Scenic Area—is a national scenic spot and one of the most resource-rich large-scale mountainous scenic areas in western Jiangxi. Historically, it was ranked among the top three famous mountains in southern China alongside Mount Lu and Mount Heng, earning the title “Heng at the head, Lu at the tail, Wugong in the middle.” With 100,000 acres of grasslands stretching across mountaintops over 1,600 meters above sea level, it is a rare outdoor destination in South China. The 11th Wugong Mountain Tent Festival 2018 and Outdoor Carnival are about to write a new legend.
A decade of development has forged an international brand
Since its inception in 2008, the Wugong Mountain Tent Festival has gone through ten years of growth. In addition to deepening activities like camping and gradually strengthening environmental awareness, the festival has continuously integrated new elements—combining with sports, adding music, and introducing entertainment and food. It has evolved from a simple mountain camping concept into a comprehensive international IP. The Wugong Mountain Tent Festival was once featured in TIME magazine in the United States, drawing global attention and showcasing its worldwide influence.
With the extension of its duration and the expansion of activities, the Wugong Mountain Tent Festival has developed into a complete outdoor industry chain. On one hand, it has strengthened exchanges among adventure groups across the country, and on the other, it has had a profound impact on the local economy, driving rapid improvements in urban planning, cultural promotion, transportation, accommodation, dining, outdoor gear, and local specialties.
The Wugong Mountain Tent Festival has become a local autonomous traditional outdoor activity and a branded city card that introduces Pingxiang to the world. In the hearts of adventurers, the Wugong Mountain Tent Festival is an irreplaceable brand symbol. Over the past decade, every edition of the festival has been memorable, and this year’s edition will not only continue the excitement of previous years but also introduce more fresh elements, making it even more thrilling, explosive, and festive.
Richer content and increasingly improved facilities
Have observant adventurers noticed that the Pingxiang Wugong Mountain Scenic Area has been renamed the Jiangxi Wugong Mountain—Wugong Mountain Scenic Area? In fact, Wugong Mountain covers a vast area spanning multiple counties and cities, and as a unified destination, it will only get more exciting. Today, the Wugong Mountain Tent Festival has become a large-scale outdoor carnival centered around camping, integrating tourism and leisure, cultural entertainment, outdoor competitions, love and family activities, and local folk culture. Offline events include camping, mountain biking races, high-altitude tug-of-war, outdoor movies, and campsite carnivals; online activities feature essay contests, photography competitions, video shoots, and live streaming, attracting support and participation from numerous trend media and outdoor platforms.
Unlike previous years, this year’s event schedule and timing have been rationally adjusted, with more systematic overall planning and improved details. In terms of content and communication methods, this year emphasizes music and Douyin, offering a golden opportunity for adventurers who love music and enjoy using Douyin. Additionally, the first China Outdoor Sports Development Forum will be held this year, inviting domestic and international outdoor experts, scholars, tourism industry representatives, and outdoor celebrities to gather at Wugong Mountain to plan the future of the outdoor industry. The “Jiangxi vs. Seoul Go Match” will be another highlight of the Wugong Mountain Tent Festival’s cross-industry activities, with all major domestic Go websites livestreaming the matches, and CCTV-5 reporting on the games.
To ensure service quality and enhance the outdoor experience for visitors, all festival activities this year will be concentrated at the Guanyindang Outdoor Campsite. The aerial camping platforms, outdoor themed plaza, campsite service center, and professional performance stage built last year and put into use for the first time have now all been fully repaired and maintained. Network communications, security personnel, and other services have also been pre-installed and arranged. On-site order and safety, as well as information flow and event promotion, will be greatly ensured.
Four chapters will unfold together, thrilling through summer and autumn
It is reported that the 11th Wugong Mountain Tent Festival 2018 and Outdoor Carnival will be divided into four chapters: Chapter One—Vibrant Youth, August 4–5; Chapter Two—Lovers’ Qixi, August 17–19; Chapter Three—Outdoor Carnival, September 14–16; and Chapter Four—National Day Camping Carnival, October 1–7. A variety of colorful activities will be held in rotation at the Guanyindang Outdoor Campsite of Wugong Mountain, where adventurers from all over the world will gather at the highland meadows to share this globally watched tent festival.
It’s worth noting that this year’s event incorporates more trendy and fresh content to attract more young participants, fully showcasing the youthful vitality of Wugong Mountain. Sing for Wugong Mountain, and make Douyin videos. Popular songs sung everywhere, fashionable and energetic dance battles—who will take the center stage? Rock, hip-hop, and love song nights will keep the romantic vibe of the Wugong Mountain Tent Festival alive. Passionate outdoor activities and fun team competitions will bring laughter to visitors.
Friendship, camping, live streaming, food, and music—all are part of the experience. Escape the dullness and noise of the city and enjoy the rare coolness and vibrancy of summer at Wugong Mountain. July is almost over—how much longer until the 11th Wugong Mountain Tent Festival 2018 and Outdoor Carnival? Adventurers, quickly pack your bags—the vibrant energy of youth is waiting for you. Meet at Wugong Mountain, enjoy your youth, let music and live streaming set the rhythm for this summer. This hot season, let’s gather at Wugong Mountain to fully embrace life and unleash our individuality.
Event consultation hotline: 0799-6682266 400-100-3331 | Official QQ: 2230968094
Registration channels: www.wugongshan.cn or official WeChat — Wugong Mountain (jxwgsjq)
Official event Weibo: @Pingxiang Wugong Mountain Scenic Area