The 2018 China Western Self-Drive Tourism Industry Development Forum and the 3rd Annual Meeting of the Western Self-Drive Tourism Alliance were grandly held in Xining
To further promote the development of the western self-drive tourism industry, strengthen exchanges and cooperation between the west and domestic and international tourism industry chains, and fully leverage Xining’s geographical advantages in serving and distributing western self-drive tourism, efforts are being made to establish a self-drive tourism base with Xining as the starting point. On July 20, the 2018 China Western Self-Drive Tourism Industry Development Forum and the 3rd Annual Meeting of the Western Self-Drive Tourism Alliance were grandly held in Xining City, Qinghai Province.
Multi-city Dialogue to Discuss the Development of Self-Drive Tourism Industry
The China Western Self-Drive Tourism Industry Development Forum and the 3rd Annual Meeting of the Western Self-Drive Tourism Alliance are among the important domestic events in the self-drive tourism field, hosted by the People’s Government of Xining City. This forum was organized by the People’s Government of Xining City, Xining Municipal Bureau of Tourism, Tuniu Travel, Xining Cultural Tourism Investment and Development Co., Ltd., and the Secretariat of the Western Self-Drive Tourism Alliance of China, with the support of the China Tourism Automobile and Yacht Association. Nearly 300 senior industry experts, representatives of leading figures in the self-drive tourism field, heads of well-known OTA companies, and authoritative media representatives gathered in Xining to exchange ideas and negotiate with representatives from 19 alliance cities of western self-drive tourism and over 100 self-drive associations and clubs. Face-to-face, they achieved a “multi-city dialogue,” offering ideas and strategies on how to cultivate new economic growth points for self-drive tourism in western China, carry out strategic exchanges and cooperation in the self-drive tourism industry, build intelligent self-drive tourism consumption platforms, construct a self-drive tourism industry service system, and discuss the development of self-drive tourism along the Belt and Road.
Integrating Resources to Discuss Regional Collaboration in Western Self-Drive Tourism
Through activities such as the “New Self-Drive, Smart Future” China Western Self-Drive Tourism Industry Development Forum, the RV and Self-Drive Tourism Equipment Exhibition at the City Investment and Trade Fair, closed-door meetings on the Northern Loop Line and “6+3” regional cooperation, the Silk Road Music Festival, self-drive tourism product inspections, and route exploration, this event further integrated western self-drive tourism resources in terms of destination distribution and tourist characteristics. It tapped into diversified self-drive tourism market demands, connected regional tourism loops, and achieved symbiotic development between the western China regional self-drive brand and international self-drive tourism products along the Silk Road. Tuniu Travel, together with the China Tourism Automobile and Yacht Association and the Xining Self-Drive Tourism Alliance, jointly released the "2018 China Western Self-Drive Tourism Development Report." The report sorted out the current development status of the self-drive tourism industry in various western provinces and regions and predicted the development trends of the western self-drive tourism market, jointly promoting the healthy, steady, and sustainable development of the western self-drive tourism industry.
Industry First: Building a Major Self-Drive Tourism Hub and Rest Stop
Xining will take this self-drive tourism development forum as an opportunity to focus on building a western self-drive tourism brand. Led by the Western Self-Drive Tourism Alliance of China, it aims to upgrade tourism from low-end sightseeing to high-end experiences. Within the vast spaces of the Silk Road Economic Belt, the western region, and the Qinghai-Tibet Plateau, Xining plans its tourism development strategy with an international perspective while leveraging local advantages. Relying on intellectual resources and strengths from academia, industry, self-drive-related sectors, finance, and self-media, and in collaboration with well-known brands such as Tuniu, Ctrip, and the 318 Self-Drive Camp, Xining seeks momentum, capitalizes on opportunities, and deepens cooperation across the tourism industry chain. The city strengthens policy support, improves the networked services throughout the entire self-drive tourism process, establishes fast entry and exit channels, develops characteristic self-drive tourism products targeting Central and West Asia, and launches premium self-drive routes such as the Tang-Tibet Ancient Road and the Silk Road. These efforts aim to lead and satisfy the diverse needs of the market, accelerate the development of car rental, self-drive campsites, catering, and accommodation services within the self-drive tourism system, realize “drop-off self-drive, vehicle return in another city, full-service coverage,” and create diverse, scenic self-drive tourism route products. Xining strives to become a rest stop, base camp, and recharging point for self-drive tourism enthusiasts and organizers—a place to catch their breath, resupply, and set off again—on their mysterious plateau journeys, nostalgic trips along the Silk Road, and explorations of exotic cultures along the Belt and Road.
Strengthening the Brand to Continuously Expand the Influence of Self-Drive Tourism
Geographically located at China’s geometric center, Xining guards the gateway to the Qinghai-Tibet Plateau and sits at a strategic point along the Silk Road. It is an important node city of the Belt and Road and holds unique advantages in building a self-drive tourism service base and distribution center. Xining will accurately grasp its strategic fulcrum role in the Silk Road Economic Belt, accelerating the construction of an international tourist city with distinctive urban style, natural ecology, historical culture, cool summer retreats, folk culture, and refined services. Leveraging Xining’s role as a key gateway to western China and the Qinghai-Tibet Plateau, the city aims to establish itself as the starting point of Silk Road tours and a hub for plateau travel, striving to build a regional tourism distribution center in western China. With the advantages of its regional position and comprehensive service elements, Xining is developing a Qinghai-Tibet Plateau-characteristic tourism service base with complete facilities, comprehensive industry elements, high-quality services, and a comfortable environment. Tourism is positioned as an important component in building a green development model city and creating a happy Xining in the new era. The city is vigorously developing all-for-one, all-season, and all-time tourism, striving to advance the high-quality development of Xining’s tourism industry.