Produced by leading Chinese internet content company Xiaoti Media, "Journey to the Wilderness" willpremiere exclusively on Dongchedi on August 10, 2018, and be distributed across all major platforms. The series follows Xiaoti's signed creator, international off-road self-driving expedition expert Wild Bear Team (real name Tian Xiaoke, hereinafter referred to as Bear Team), as he drives through no-man's-land on an adventure.
(China's first cross-platform video series combining global road trips, outdoor exploration, and overlanding)
As China's first cross-platform video series combining global road trips, outdoor exploration, and overlanding, the "Journey to the Wilderness" production team set off from Beijing, crossed the Siberian wilderness, and arrived at the northern shore of Lake Baikal in half a month, showcasing extreme adventure at its finest. During the journey, the Chinese convoy accomplished the first self-driven crossing ofthe "Road of Death" — the BAM Railway (Baikal–Amur Mainline), and the first crossing of the world’s most dangerous bridge — the Vitim Bridge. Along the way, the team lost contact for ten consecutive days in the no-man's-land, faced multiple vehicle-abandonment crises, and encountered countless life-or-death challenges. From the perspective of adventure, the series interprets another layer of meaning in travel, conquering the soul and pushing limits in the most thrilling way, while adding a dose of adrenaline to the journey of exploration for Chinese adventurers.
(The world’s most dangerous bridge — the Vitim Bridge)
"Because discovery — stepping outward is, in truth, a return inward." The show’s protagonist, Bear Team, is a top-tier KOL in off-road self-driving expeditions. Beyond being an internationally acclaimed off-road exploration expert and vehicle modification specialist, he also led a CAS scientific expedition team to discover and confirm the geographical source of China’s third-longest river, the Tarim River. As the chief leader of the China Major Rivers Source Expedition Team, he revised the geographical source of the Yarlung Tsangpo River, filling a gap in global academic research. He has traveled through England, Northern Ireland, Laos, and all regions of China except Hong Kong, Macau, and Taiwan, accumulating over 400,000 kilometers of off-road driving. With his wealth of experience, professional skills, and compelling personal charisma, he ensures the series’ professionalism and scientific credibility.
(Top-tier KOL in off-road self-driving expeditions — Wild Bear Team)
"Journey to the Wilderness" will also use this opportunity as the opening chapter of the entireIP. This year, additional routes are planned, including the Qiangtang Plateau no-man's-land in northern Tibet, the Serengeti grasslands of Africa, and the Amazon rainforest in South America, comprehensively showcasing Bear Team’s conquest of global no-man's-lands. Leveraging curiosity, expert creators, and professionally produced content — key strengths of high-quality, internet-friendly travel programming — the series aims to become China’s leading automotive overlanding content IP.
Producer Xiaoti Media has a combinedaudience of 39 million followers across platforms, reaching 7.7 billion views. Its IPs such as "Hi, Let’s Go!" and "Little Sister Sun" rank among the top in travel-related content. In addition to "Journey to the Wilderness," "Zheng Shi’s Culinary Journey" combines "food + emotion" with travel, focusing on storytelling micro-web series; the internet’s first "homestay + experiential travel" series "Twelve Tenants," and other major travel IPs will be launched successively. In 2018, Xiaoti Media, with travel as its main focus, expanded into niche PGC premium content, establishing itself as China’s premier travel content brand.