Shanghai, August 8, 2018 — “If you’re going to jump in muddy puddles, you must wear your boots!” Fans of Peppa Pig all know that playing in muddy puddles is Peppa’s favorite activity. On August 8, at the launch event for the world’s first indoor theme park "Peppa Pig Theme Park" held at Shanghai’s LCM Huili Plaza, Peppa Pig and the children donned their boots and joyfully splashed around in a giant muddy puddle to mark this milestone for the new indoor family theme park.The park is currently under orderly construction and will soon officially open to the public.
Chen Liang from the Industrial Development Division of the Shanghai Municipal Administration of Culture and Tourism, Zhang Kuitang and Li Xuqing from the Tourism, Conventions and Exhibitions Division of the Pudong New Area Commission of Commerce in Shanghai, Wang Xiaodong from the Pudong New Area Commission of Commerce, Oliver Cully, Director of New Developments for Asia at Merlin Entertainments Group, Wang Yuna, Head of the "Peppa Pig Theme Park" indoor theme park, Wu Guoxin, Vice President of Marketing for Asia at Entertainment One, and Shen Danjue, General Manager of Shanghai LCM Huili Plaza, jointly attended the theme park launch event.The globally beloved animated series "Peppa Pig" is set to leap off the screen and into reality.
Oliver Cully (second from right, back row), Director of New Developments for Asia at Merlin Entertainments Group, Wu Guoxin (first from left, back row), Vice President of Marketing for Asia at Entertainment One, and Shen Danjue (first from right, back row), General Manager of Shanghai LCM Huili Plaza, at the launch event.
The "Peppa Pig Theme Park" indoor theme park covers a total area of approximately 1,100 square meters. Themed around the immensely popular animated series "Peppa Pig," which has won the hearts of countless young fans, the park invites preschool-aged children into Peppa’s magical world, offering both children and parents a 1.5-hour play experience. In the "Peppa Pig Theme Park," children will embark on an exciting adventure with Peppa Pig and her friends, playing in a variety of colorful game zones. Each zone recreates familiar scenes from the show, allowing children to discover, explore, and interact to their heart’s content.
The theme park features a total of ten fun-filled play zones, each inspired by scenes familiar to children from the animated series, making them feel as though they’ve stepped into the world of "Peppa Pig." Additionally, the park includes a party room for birthday celebrations, a cinema, a gift shop, family-friendly amenities for rest and recreation, and, of course, the iconic muddy puddles often seen in the show. Stepping into the "Peppa Pig Theme Park," children will be immersed in laughter and endless fun.
Children wearing boots jumping together in the muddy puddle.
Children will embark on an exciting adventure with Peppa Pig.
Oliver Cully, Director of New Developments for Asia at Merlin Entertainments Group, said: “We are very excited that the world’s first ‘Peppa Pig Theme Park’ is coming to Shanghai and will be located at LCM Huili Plaza.We believe that once it officially opens, the ‘Peppa Pig Theme Park’ will offer a truly unique play experience for children and families in Shanghai and across China. Every visitor will find endless joy in this wonderful world of Peppa Pig.”
Shen Danjue, General Manager of Shanghai LCM Huili Plaza, said: “In China, Peppa Pig is one of the most beloved brands among preschool-aged children.Therefore, we are honored that the world’s first ‘Peppa Pig Theme Park’ has chosen to open at LCM Huili Plaza.LCM is highly regarded by families in Shanghai, who enjoy shopping, dining, and spending quality leisure time here. We believe the arrival of the ‘Peppa Pig Theme Park’ will elevate the customer experience to an even more delightful new level.”
The "Peppa Pig Theme Park" is exclusively authorized by Entertainment One, the trademark holder of Peppa Pig, and is operated by Merlin Entertainments Group, a global leader in the leisure industry. Following its launch in Shanghai, the park will subsequently open in several major cities around the world, bringing an immersive indoor Peppa Pig theme park experience to more children and families.
Currently, the official Weibo and WeChat accounts for the "Peppa Pig Theme Park" have been officially launched. The public can follow these accounts to stay updated on the latest park activities and get first-hand information on preview tickets.